From Niki Lauda’s Ferrari and Ayrton Senna’s McLaren to Max Verstappen’s Red Bull Racing, TAG Heuer has turned every era of Formula 1 into a different expression of pressure, performance, and style. Its return as Official Timekeeper in 2025 brought the brand back to the arena where it built its reputation.
In the Agafay Desert, Giorgio Armani and Kith unveil the third chapter of their creative partnership, with shearling, suede, and a palette that moves from black to sand, alongside capsules with ASICS, Diemme, and ’47.
The actor joins the Roman house as a brand ambassador, embodying a contemporary vision of creativity, boldness, and individuality.
The complete looksmaxxing guide for you.
From the Rolex Oyster Perpetual and Tudor Black Bay Chrono “Flamingo Blue” to Omega, Chopard, and Seiko, these five watches show just how much personality a blue dial can bring to the wrist.
Sensual silhouettes, elevated utility, and deliberate ease dominated the runways in Paris. Here are the defining menswear looks from the Spring/Summer 2027 shows.
Facial Care Centre’s newly-launched Ultraformer MPT treatment can lift, tighten and contour the face in weeks. After trying it on my face and neck, I saw a difference much sooner than expected.
The British actor gets creative with the brand's newest shades, Umber and Ultramarine, inspired by pigments used in art.
These aren’t accessories. They are statements of intent—heavy with craft, light on compromise.
Created by Bottega Alfa Romeo, the 33 Stradale “Perla Nera” pairs exposed carbon fiber with a highly personalized interior and more than 630 hp.
Subversive, sculptural, and unapologetically bold. Here are the top menswear trends and standout looks from LFW SS27.
From the triumphant comeback of sleek silhouettes and the ease of messenger bags to an unapologetic obsession with tactile fur and 50 shades of yellow, the direction-defining menswear this Fall/Winter 2026 is luxurious, sharp and impossible to ignore.
To celebrate 150 years of denim, Frédérique Constant gives its Classics Carrée a new look.
Model and singer Baptiste Giabiconi looks set to go places in classic staples with recycled materials, steel, platinum, or gold-crafted accessories.
The BTS star fronts the campaign for Nothing’s new Headphone (1) Pro, the tech company’s most advanced audio release yet.
Founded by Kintaro Hattori in Tokyo in 1881, Seiko has spent 145 years creating watches that combine precision, tradition, and timeless design, at some of the most accessible prices in the luxury market. That alone makes its history, forged far from Switzerland, worth a closer look.
Dive into the top menswear moments from Milan Fashion Week Spring/Summer 2027, featuring highlight collections from Gucci, Bottega Veneta, Onitsuka Tiger and Fendi.
From textured fabrics to unexpected layering, here are the standout menswear looks from New York Fashion Week that you can start replicate right now.
It was one of the night’s most dramatic looks.
The actor wore a look from Filipino designer RJ Santos' latest collection, fresh off the MNL Fashion Week 2026 runway.
As ideas of masculinity continue to shift, men are borrowing from women’s style too—turning to smaller cases, jewelry-like details, and watches once designed exclusively for women.
Two creative forces, known for turning the ordinary into the extraordinary, come together in a collaboration where watchmaking and contemporary art share the same creative language.
The Maison's sneaker icon continues its generational run with new colors, materials, and treatments.
Fresh from its debut in Milan, the Rolex Perpetual Padellone showcases the brand’s expertise in instantaneous calendar mechanisms, pairing an annual calendar with a poetic moon-phase display.
Proof that one very good tie can change the whole mood.
