Heads up sneakerheads and fitness enthusiasts as JD Sports set up their first flagship stores in the Philippines!&nbsp;

In recent years, the Philippines has witnessed a cultural shift toward health and fitness. One example of that is how running has gone from a niche discipline to a mainstream movement. More and more people are proudly sharing their Strava routes, sunlit selfies and personal running goals on social media. But whether they&rsquo;re circling around UP Diliman or joining a fun run down Ayala Avenue, one thing&rsquo;s for sure: they might be breaking sweat, but nothing&rsquo;s breaking their style.&nbsp;
Speaking of style, there&rsquo;s a new player in town &mdash; and it's coming in hot with fresh fits and must-have gear. Recognized as The Undisputed King of Trainers, JD Sports is finally making its way to the Philippines, bringing its trend-setting collection of sneakers and athleisure wear. Through a partnership with the SSI Group, the country&rsquo;s leading specialty retailer, the brand will be opening two flagship stores &mdash; one at SM Mall Of Asia in June and the other will be at Glorietta in July.

&ldquo;As a global leader in sports fashion, JD perfectly aligns with the evolving lifestyle and style preferences of today&rsquo;s market,&rdquo; said Anthony T. Huang, President and CEO of SSI Group, Inc. &ldquo;With exclusive collections that will only be available at JD, along with its wide selection of footwear and apparel, we are looking forward to redefining sneaker and athleisure culture in the country and setting a new benchmark in sports-fashion retail.&rdquo;
For those unfamiliar, JD Sports is a UK-based multi-brand retailer of sports fashion known for its extensive range of sneakers, athletic apparel, and accessories from top global labels, including adidas, Nike, New Balance, and Puma. But more than a store, JD has also evolved into a cultural hub where sports meet style &mdash; making it a go-to destination for sneakerheads, fitness enthusiasts and style lovers alike.

&ldquo;This franchise agreement is a further milestone in our &lsquo;JD Brand First&rsquo; plan.&rdquo; shared Hilton Seskin, CEO of JD Sports Fashion APAC. &ldquo;I am delighted to be working with SSI Group as we continue to bring JD&rsquo;s distinctive offering to more customers globally. We see a lot of energy in the marketplace and can&rsquo;t wait to bring our best-in-class retail experience to the Philippines&rsquo; consumers.&rdquo;
&nbsp;As JD Sports sets up in the Philippines, it will surely change not only the local sneakers scene, but with sports fashion as well. Whether you&rsquo;re lacing up for a marathon or just going to walk in the park, JD will bring comfort and style to your athletic apparel.&nbsp;&nbsp;
For more updates, visit ssilife.com.ph or follow @ssilifeph on Instagram.

Bring Your Athleisure Game to the Next Level with JD Sports

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Bring Your Athleisure Game to the Next Level with JD Sports

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