Unveiled at Watches &amp; Wonders Geneva 2026, the Master Control Chronomètre collection marks an important new chapter for Jaeger-LeCoultre, bringing together Robert Pattinson, Kim Woo Bin, and Wang Shun to embody three facets of character, discipline, and the ambition to reach new heights.

At the heart of the collection are three celebrated models: the Master Control Chronomètre Date, Master Control Chronomètre Date Power Reserve, and Master Control Chronomètre Perpetual Calendar. The trio represents three levels of functionality, progressing from a date display to a power-reserve indicator and a perpetual calendar.
The heritage of the 1973 Master Mariner Chronomètre is clearly reflected in the three-row metal bracelet integrated into the case. Hand-finishing is showcased through a subtle interplay of matte brushed surfaces and polished edges, highlighting the grey-blue sunray-brushed dial with its captivating gradient effect.
Each Master Control Chronomètre is both an affirmation of the standards of precision timekeeping and a symbol of the Swiss Manufacture’s timeless sporty elegance.
Through three distinct perspectives, Robert Pattinson, Kim Woo Bin, and Wang Shun accompany the celebrated watch collection, embodying steadfastness and meticulous attention to detail. Each brings his own presence, together portraying the modern man who is always looking ahead.

For Robert Pattinson, his role as Global Brand Ambassador is paired with the steel Master Control Chronomètre Perpetual Calendar with a restrained grey-blue dial. The classic watch on his wrist complements his refined, self-assured aesthetic, that of someone who favors classic style while still maintaining a distinctive individuality.
The actor has made a lasting impression on audiences through The Batman, The Lighthouse, and numerous other acclaimed films. Robert Pattinson’s career has been shaped by bold decisions and constant experimentation as he pushes beyond his own limits. For the actor, the appeal of a mechanical watch lies in the personality of its design, the craftsmanship behind it, and the creative story that surrounds it. These are also the values that form the connection between him and Jaeger-LeCoultre.

Kim Woo Bin brings a message of discipline and enduring perseverance. Appearing in a polished, minimalist look, the Korean actor directs full attention to the Master Control Chronomètre on his wrist.
He maintains that every lasting achievement begins with a single commitment: preserving the same dedication from the first steps all the way to the finish line. That spirit precisely reflects Jaeger-LeCoultre’s principles, where every watch must undergo a series of demanding manufacturing processes and rigorous inspections before leaving the Manufacture.

Wang Shun, meanwhile, represents the precision of professional sport. A partner of the brand since 2024, the Chinese Olympic champion appears in the campaign wearing the Perpetual Calendar, embodying the mettle of an elite swimmer.
Competing in the individual medley, he must maintain absolute control over both technique and pace across all four swimming strokes. These demands also create a parallel with the art of mechanical watchmaking, where precision depends on the ability to control the smallest details.

Robert Pattinson, Kim Woo Bin, and Wang Shun offer three interpretations of presence, discipline, and perfection. Brought together through the Master Control Chronomètre campaign, they highlight Jaeger-LeCoultre’s philosophy that true refinement always goes hand in hand with ability, dedication, and precision in every detail.

Jaeger-LeCoultre Master Control Chronomètre Brings Three Strong Personalities Together

Recommended posts for you

Hommes