Sneakers this good deserve a rooftop moment.

For its Fall/Winter 2026 campaign, Hogan brings global brand ambassador Tan Jianci back into the fold for “Above the City,” photographed against rooftops, it features the kind of skyline that immediately makes everything look a little cooler.
The timing is also perfect. Hogan turns 40 this year, having been founded in Milan in 1986, so the campaign doubles as a kind of homecoming. The brand even nods to its wing motif, one of its longtime signatures, by taking the whole idea of elevation quite literally.
One look pairs the H699 Sneakers with a suede jacket and tonal hoodie, all warm shades and soft textures. Then there is the H719, styled with a shearling jacket for something a little sharper but still relaxed.
Things loosen up further with the H705 Sneakers, worn with a denim set and hoodie. It is probably the easiest look of the bunch, and maybe the most convincing example of what Hogan does well: taking something casual and elevating it.
The H667 Sneakers complete the lineup alongside a casual jacket, keeping the same easy rhythm running through the campaign.
And while the shoes are technically the stars, Milan looks good s een from above as the city becomes muted yet graphic, with buildings stacking into the background and framing each look.

Courtesy of Hogan.

Tan Jianci Takes Hogan Above the City for Its Latest Campaign

L'OFFICIEL PHILIPPINES AUGUST 2026 - Tia Lee ₱600

L'OFFICIEL HOMMES PHILIPPINES JUNE 2026 - James Reid ₱600

L'OFFICIEL PHILIPPINES JUNE/JULY 2026 - Atasha Muhlach ₱600

L'OFFICIEL PHILIPPINES MAY 2026 - Kylie Verzosa ₱600

L'OFFICIEL PHILIPPINES APRIL 2026 - Rocio Zobel ₱600

L'OFFICIEL HOMMES PHILIPPINES MARCH 2026 - Andres Muhlach ₱600

L'OFFICIEL PHILIPPINES MARCH 2026 - Nadine Lustre ₱600 

L'OFFICIEL PHILIPPINES FEBRUARY 2026 - Mika Salamanca and Brent Manalo ₱600 

L'OFFICIEL HOMMES PHILIPPINES DECEMBER 2025 - Jay Chou ₱600

L'OFFICIEL PHILIPPINES DECEMBER/JANUARY 2025/2026 - Siobhan Moylan ₱600

Tan Jianci Takes Hogan Above the City for Its Latest Campaign

Recommended posts for you

Hommes

Theo James Is the New Global Ambassador of GANT

Culture

Why Do We Secretly Love Cancelled Plans?

Hommes

ENHYPEN’s JAY Brought Serious Style to the 2026 Spanish Grand Prix

Fashion

For BINI's Mikha Lim, MILI Is an Avenue for Individuality Beyond Quality Athleisure

Culture

Coffee Plz 2026 Brings the Coffee Community Together in Makati

Hommes

Baume & Mercier’s Clifton Gets an Icy Blue Glow

Hommes

Tan Jianci Takes Hogan Above the City for Its Latest Campaign

Hommes

Phuwin Is Loewe’s Newest Ambassador