With the new Big Bang Original Soft Touch, Hublot reimagines its icon through a proprietary textured rubber compound applied across the case, bezel, dial, and strap.

For the first time, Hublot has created a watch meant not only to be seen, but also to be experienced through touch. Introduced in All Black and All Red, the two new designs reinterpret two of Hublot’s emblematic color signatures through an entirely new tactile language.
The proprietary rubber compound is developed through a specialized overmoulding process, using a custom-designed tooling system that integrates the texture directly into the material during production. Unlike a coating or surface treatment, the texture becomes an intrinsic part of the material’s structure itself. Its distinctive microscopic surface is made up of thousands of tiny microstructures, creating an exceptionally soft feel to the touch while maintaining the durability and impact resistance expected of Hublot’s signature rubber.

The Big Bang Original Soft Touch All Black continues the legacy of one of Hublot’s strongest design statements. Introduced in 2006, the monochromatic concept transformed black into a bold form of expression, where the absence of color became a new way of highlighting form, architecture, and identity. More than a color, All Black became a signature of the Art of Fusion philosophy, where aesthetics, materials, and innovation meet.
20 years later, Hublot continues to reinterpret the concept through a new sensory experience. The color remains unchanged, but the way it is experienced has changed. For the first time, All Black can be felt through touch.
A deep black titanium case, black DLC-coated pushers, and the Soft Touch rubber construction create a consistent monochromatic whole. The Big Bang Original Soft Touch All Red, meanwhile, pays tribute to another important milestone in Hublot’s journey of material mastery: the creation of the world’s first brightly colored high-tech ceramic.

Introduced in 2018, Hublot Red Ceramic redefined ceramic's potential in watchmaking, proving that high technical performance and vivid color could coexist. Today, that emblematic red enters a new dimension through an entirely different tactile experience. Inspired by the intensity and depth of Hublot’s world of red, All Red transforms color into sensation, combining a powerful visual effect with unprecedented softness as titanium is wrapped in a special rubber layer with a Soft Touch effect.
The Big Bang Original Soft Touch is powered by the Unico chronograph movement, developed and manufactured entirely in-house by Hublot, demonstrating the Manufacture’s watchmaking expertise with five granted patents. The Unico movement incorporates a column wheel, double-clutch architecture, multi-layer construction, optimized transmission system, and an H-shaped skeletonized tungsten rotor. It provides a 72-hour power reserve.
Housed in a 43 mm case, the Big Bang Original Soft Touch combines the original Big Bang's signature architecture with contemporary improvements. The titanium case is partially covered with the proprietary textured rubber compound, while the dial uses the same material language, with a carbon pattern, raised subdials, and a matching rehaut.
Together, these elements create a layered three-dimensional effect, bringing depth, contrast, and a distinct visual identity. The watch features beveled edges, softer, curved lugs, a rubber-covered crown, and rectangular pushers with Hublot’s signature rubber detailing. The strap features Hublot’s One Click system, allowing easy changes while maintaining continuity with the case design.

With the Big Bang Original Soft Touch, Hublot marks another milestone: a material innovation defined not only by its appearance but also by how it feels to the touch. Conceived, developed, and assembled at the Hublot Manufacture in Nyon, the Big Bang Original Soft Touch reflects the expertise, creativity, and technical capabilities behind every Hublot creation.
This belief is expressed through Hublot’s 5+5 warranty program, one of the longest fixed-term warranty policies in the industry, with total coverage of up to 10 years. It is tangible proof of the brand’s confidence in its products as well as in the teams that design, develop, and assemble them.
The experience continues beyond the watch itself, with a Hublot-branded presentation box finished in a similar texture, reflecting the distinctive tactile identity of the Soft Touch rubber.
The new Big Bang Original Soft Touch collection is now available at selected Hublot points of sale and online through the brand’s website.

Hublot’s Big Bang Original Soft Touch Shows a Softer Side of Material Mastery

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