Teaming up with Venetian jeweler Codognato, A$AP Rocky translates six album personas into skull rings.

The meeting between Codognato and A$AP Rocky feels natural once you understand their shared language since they both work in symbols and think in stories. The collaboration launches alongside Pavē Niteō, Rocky&rsquo;s jewelry brand, revealed the same month as his album DON&rsquo;T BE DUMB.
The project, however, leans deeper than a typical artist tie-in. Founded in 1866, Codognato has built five generations of work around skulls, religious imagery, and Byzantine and Baroque references. Every piece carries narrative weight. That&rsquo;s what drew Rocky in.

Their relationship began with Codognato&rsquo;s blindfolded skull rings, inspired by the Christian motif of the Mocking of Christ. Rocky wore one so often it became closely associated with him. Rather than simply reinterpret it, the idea evolved. The focus shifted toward the mask, the hidden gaze, the persona.
When Rocky introduced the six alter egos he created around his album release, Codognato translated them into jewelry. The result is a series of seven skull rings: six representing individual personas, and one monumental piece, SIX HEADED, that brings them together.

Carved from mammoth bone and inspired by a bone ring Rocky already owned, SIX HEADED is detailed with enameled gold and precious stones. It reads as both sculpture and jewel.
Each ring builds its own visual world. DUMMY, in 18-carat yellow gold and enamel, features ten rats and a 2.06-carat ruby set between its teeth. GRIM references The Wizard of Oz with a green face, pink curlers, and a megaphone, executed entirely in enamel with X-marked glasses.

RUGAHAND draws from Byzantine imagery, with micro-pearled braids, onyx and pearl glasses, a Madonna with a red rose, and a panther holding a champagne diamond. SHIRTHEADS conceals the face beneath two knotted shirts, ruby-eyed rats moving across a curved onyx base, while the album title and an &ldquo;I ❤️ NY&rdquo; motif appear in enamel and engraving.
Together, Codognato and A$AP Rocky blur the line between jewel and sculpture, heritage and contemporary culture, turning personal mythology into something tangible.

Photography by Stéphane Feugère.

A$AP Rocky Carves His Alter Egos in Bone and Gold With Codognato

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