With Spider-Man: Brand New Day now showing worldwide, here’s a look back on the actress and style icon’s most striking ensembles throughout the film’s global promo tour.

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People on the Internet have been saying that Zendaya’s best look is always the next one — and at this point, it might just be right. From her headline-making wardrobe throughout The Odyssey press run just a couple of weeks ago to her latest appearances for Spider-Man: Brand New Day, the actress and her longtime image architect Law Roach continue to prove why they are the industry’s dream team.&nbsp;
Renowned for her ability to tell a story on the red carpet, Zendaya once again turned to fashion as an extension of the movie’s storytelling. This time, however, fans have noticed a recurring pattern of her wearing predominantly black ensembles. While there are pops of color occasionally, fans have already speculated that the new Spider-Man film may take on a more emotional — or even heartbreaking — turn. Considering that she also advised to ‘bring tissues,’ it has only amplified theories that something devastating could happen to her character, 'MJ.'&nbsp;
Nonetheless, whether she’s stepping out in rare archival couture, fresh-off-the-runway creations, or even just a shirt from Etsy, every appearance has felt intentional, cinematic, and meticulously composed. Ahead, we’ve rounded up some of Zendaya’s standout style moments from the Spider-Man: Brand New Day press tour so far.&nbsp;

<h4 style="text-align: center;">Christian Cowan</h4>

Kicking off the press tour in Madrid on June 15, Zendaya made a striking first impression in a LBD moment pulled from Christian Cowan's Fall 2026 collection. Inspired by 1940s glamour, the strapless black silhouette featured a sculpted brocade bodice that gave way to an asymmetrical, silk-trimmed skirt with cascading fringe, creating swaying movement as she strode down the carpet. Styled with a two-tone Rolex, blue-and-white diamond earrings from Stéfère Jewelry, and black Christian Louboutin So Kate pumps — shoes she has long been associated with — the look is all about the balance between timeless elegance and modern drama.

<h4 style="text-align: center;">Ernesto Naranjo</h4>

For her second Madrid appearance, the actress turned to Spanish designer Ernesto Naranjo, with Law captioning it up best: “When in Spain wear a Spanish designer.’ The crimson Fall/Winter 2026 dress — her only all-red ensemble of the premiere to date — offered a sartorial nod to Spider-Man’s signature color. Comprising a draped halter-neck top and coordinating skirt, the look was enveloped in sheer fabric, resembling how spiders wrap their prey in their own silk.

<h4 style="text-align: center;">Alexander McQueen</h4>

During Amsterdam’s photocall, Zendaya wore a dramatic look from Alexander McQueen’s Autumn/Winter 2026 collection that fused gothic romanticism with polished sophistication. The ensemble paired a shimmering lurex tweed opera coat with a sheer silk minidress adorned with metallic floral lace embroidery and oversized satin cuffs. Completed with pointed black pumps and dangling diamond earrings, the look is a subtle callback to her unforgettable gray-blazer moment at the Spider-Man: No Way Home premiere.&nbsp;

<h4 style="text-align: center;">Louis Vuitton</h4>

The actress wore a custom Louis Vuitton leather set for a fan event in Berlin that fused sleek minimalism with contemporary edge, pairing a black cropped vest with a matching ultra low-rise skirt with a sweeping train. In retrospect, the all-black palette and subtle shine from the leather quietly evoke the symbiote from the movie. But the details that stood out here are Lydia Courteille’s sculptural sapphire spiderweb earrings and coordinating ring that continues the press tour’s recurring spider-inspired motifs.&nbsp;&nbsp;

<h4 style="text-align: center;">Versace</h4>

Following a series of runway-fresh looks, Zendaya arrived in Rome wearing a Gianni Versace Fall/Winter 1997 ensemble sourced from Rebe Archive. The shimmering Swarovski crystal two-piece set featured a red crop top and blue sequined miniskirt, delivering the press tour’s clearest visual reference of the beloved superhero’s color palette. White So Kate pumps, a Rolex watch, and diamond stud earrings finished the look that seamlessly blends comic-book nostalgia with the Italian powerhouse’s signature glamour.&nbsp;

Just weeks later, at a premiere in Shanghai, the actress broke her streak of dark, brooding ensembles in favor of another archival Versace masterpiece. Unearthed from the Italian house’s Spring 2016 collection, the asymmetrical gown was defined by the body-contouring cut-outs that contrast the ethereal white draping with crystal-encrusted black inlay. A vintage David Webb brooch fastened at the side also punctuated the look, resembling a spider crawling in its web. Although the shift to white departs from the noir palette, fans were quick to note that the color is traditionally associated with mourning in Chinese culture — adding another layer to the growing rumors of MJ’s fate.&nbsp;&nbsp;

<h4 style="text-align: center;">Giorgio Armani</h4>

Fully embracing the web reference, Zendaya made an entrance at the Rome premiere in a 35-year old vintage Giorgio Armani gown from his Spring 1990 collection. The archival frock layered a sheer overlay embellished with crystal atop a nude slip, creating an intricate spiderweb illusion detailed by subtle insect motifs. The understated Tiffany &amp; Co. earrings allowed the craftsmanship to be the focal point, while the softly smoked glam and finger-waved bixie lent the look a touch of old Hollywood glamour.&nbsp;

<h4 style="text-align: center;">Vintage Marvel</h4>

If you think Zendaya has done it all on the red carpet, think again because the style icon appeared in a vintage Marvel’s Spider-Man Mad Engine Metallic T-Shirt with a pair of white Christian Louboutin heels for the Paris photocall. The tee’s design showcased a tonal silhouette of Spider-Man, which gives a gentle homage to the beloved superhero. While she has also been known for sporting a graphic tee as part of her signature style, the real surprise here was the revelation that Law sourced this look from eBay for $34.99. As he aptly put it, “Style doesn’t always have to cost a fortune.”

<h4 style="text-align: center;">John Galliano</h4>

Stars for the star — Zendaya stepped out in a dress drawn from John Galliano’s iconic Circus collection from Spring 1997. The bias-cut slip dress resembled a galaxy with its cloud-printed fabric adorned with constellation and zodiac signs embroidery. But the true spectacle lies on the back: a delicate spiderweb chain link embellished with stars, moons, and talismanic charms draping across her open back. Styled with Tiffany &amp; Co. Sixteen Stone accessories and pale gold Christian Louboutin pumps, this outfit served as the most romantic and celestial interpretation of the press tour’s method dressing.&nbsp;

<h4 style="text-align: center;">Ashi Studio </h4>

For a fan event in Mexico City, the ‘MJ’ actress emerged on the red carpet in an Ashi Studio Spring 2026 Couture gown that evoked the image of a ‘mourning bride,’ which further fueled fan speculation about what may lie ahead for her character in the film. The design juxtaposed lustrous black silk with web-like detailing stretching across the bodice and sleeves before flowing off the cuff. While the trailing fringe recalled Spider-Man’s web-shooters, the inky, enveloping quality of the embroidery also suggested that she’s being cloaked by a symbiote.&nbsp;

In the Los Angeles premiere, Zendaya turned to Ashi Studio again — but where her Mexico City look hinted at the transformation, the symbiote has now taken her over in this couture creation. Handcrafted over nearly 200 hours and fitted on the actress before its actual runway debut, the architectural black gown was characterized by antenna-like accents rising from the plunging corseted bodice before unfolding into three-dimensional pleated panniers and an extensive train. The ensemble was completed with a wet, spiky hairstyle, smoky eyes, Boucheron high jewelry, and custom Christian Louboutin pumps that were distinguished by web-inspired lace and a bedazzled spider on one foot.

<h4 style="text-align: center;">Tamara Ralph</h4>

As a fitting final act to the Spider-Man: Brand New Day’s global press tour, Zendaya appeared in a look that seemed to channel both MJ and Athena. Wearing Tamara Ralph’s Fall/Winter 2026 Haute Couture, she floated onto the London premiere in a luminous ivory mermaid silhouette accentuated with gold bugle beads that traced the body before draping over her arms like a delicate sleeve. Paired with Mouawad diamonds, flowing waves, and a radiant glam, the ensemble felt like a hopeful epilogue to a tour dominated by moodier narratives. A discreet gold spider by Keren Wolf, together with her engagement and ‘wedding’ rings, served as the perfect cherry on top. &nbsp;

Zendaya’s Best Fashion Moments from Spider-Man: Brand New Day’s Press Tour

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