<p>Offbeat yet sophisticated, t<span>he collection is set to launch on April 18, 2024.</span></p>

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      <p><span>In the latest episode of its much-loved designer collaboration series, H&amp;M is delighted to announce a link-up with emerging brand Rokh. Admired for its experimental spins on wardrobe staples under the exacting eye of Korean designer Rok Hwang, Rokh is sought after for its cleverly customisable designs infused with offbeat elegance. Spanning womenswear, menswear and accessories, the collection will launch in selected stores and online at hm.com on April 18, 2024. </span></p>
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      <p><span>The Rokh H&amp;M collection heroes </span><span>Rokh&rsquo;s </span><span>adaptable signatures, from double-layer trench coats to detachable-hem dresses, alongside flattering corset-style pieces, playful office-ready bags, and statement jewelry. </span></p>
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      <p><span>&ldquo;Rokh is at the forefront of a new wave of Korean designers whose conceptual</span><span>-yet-wearable clothes are captivating fashion right now. </span><span>We&rsquo;re proud to present a curated edit of d</span><span>esigner Rok </span><span>Hwang&rsquo;s </span><span>adaptable wardrobe classics</span><span>, and we can&rsquo;t wait to see how our customers wear them,&rdquo; </span><span>says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&amp;M. </span></p>
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      <p><span>"Rokh designs have a classic appearance with a radical construction </span><span>for a timeless approach to design," says Rok Hwang, creative director at Rokh. "</span><span>I&rsquo;m very excited to share </span><span>our vision with more customers around the world thanks to this </span><span>milestone collection with H&amp;M.&rdquo;</span></p>
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Emerging Korean Brand Rokh Is H&M’s Latest Collaborator

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