Introducing Teveris NITRO, a 2000s-inspired sneaker now sported by IVE, PUMA's fresh Asia-Pacific brand ambassadors.

PUMA has made its debut campaign with K-pop girl group IVE by revealing the Teveris NITRO sneaker, a shoe inspired by 2000s technology and engineered with NITRO cushioning for remarkable comfort. This release also includes exclusive, signed photocards of the six IVE members, following PUMA's announcement in June that the renowned South Korean girl group from Starship Entertainment is their Asia-Pacific brand ambassador.&nbsp;

The Teveris NITRO, taking cues from PUMA's 2000s running range, infuses performance aesthetics to create everyday footwear with a sporty spin. Embedded within the midsole, NITRO foam ensures superior cushioning, a responsive stride, and a feather-light sensation. In step with these 2000s-inspired sneakers, PUMA takes a stylish leap into the past while embracing the future of fashion, embodying the essence of their latest campaign.

In thoughtfully curated looks from the DARE TO, PUMA Team, and CLASSICS collections, IVE members are seen sporting Teveris NITRO sneakers, which come in four exclusive colorways designed exclusively for Asia. As the latest collection takes inspiration from the relaxed luxury of the 2000s, reimagining timeless and comfortable pieces with minimalistic aesthetics and enhanced features, such as roomy pockets and subtle labels.&nbsp;

Exclusive to IVE fans in Southeast Asia and Taiwan, buying PUMA products worn by the group unlocks a limited-time offer: a set of 6 autographed PUMA x IVE photocards, each featuring individual selfies and signatures from all 6 members.
Teveris NITRO is available at <a href="https://ph.puma.com/ph/en/home">PUMA.com</a> and at various PUMA retail locations throughout the Philippines.

Puma and IVE Take a Nostalgic Leap with the Teveris NITRO Campaign

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