The &lsquo;Unforgiven&rsquo; K-pop quintet from South Korea front the House&rsquo;s latest exclusive capsule collection.&nbsp;

French luxury fashion house <a href="https://www.lofficielsingapore.com/fashion/louis-vuitton-spring-summer-2024-collection-every-look-paris-fashion-week-runway" title="The Spirit of Travel at Louis Vuitton Spring/Summer 2024" target="_blank" rel="noopener">Louis Vuitton</a> has just announced that K-pop girl group <a href="https://www.lofficielsingapore.com/fashion/le-sserafim-sakura-miyawaki-fearnot-lofficiel-singapore" title="SAKURA on LE SSERAFIM's Comeback, Rewarding Moments, and Her Sense of Style" target="_blank" rel="noopener">Le Sserafim</a> is joining the maison as <a href="https://www.hommessingapore.com/style/stray-kids-felix-officially-joins-louis-vuitton-family-brand-ambassador-fashion-kpop" title="Stray Kids' Felix Officially Joins The Louis Vuitton Family as Brand Ambassador" target="_blank" rel="noopener">House Ambassadors</a>. The five newly minted House Ambassadors are also making their first brand appearance through <a href="https://www.lofficielsingapore.com/fashion/louis-vuitton-camera-bag-celebrity-accessory-pick-fall-2023" title="The Louis Vuitton Camera Bag is the Celebrity Accesory Pick For Fall 2023" target="_blank" rel="noopener">Louis Vuitton</a>&rsquo;s latest capsule collection campaign of bags, exclusive to the South Korean market.

Le Sserafim may have just debuted in 2022 but the quintet&rsquo;s last year has been nothing short of amazing. The group&rsquo;s name, an anagram of &lsquo;I&rsquo;m Fearless&rsquo;, was chosen to illustrate the band&rsquo;s approach to their music as one of the hottest new girl groups in recent years. This move from Louis Vuitton comes after the group&rsquo;s prodigious rise to fame that began with their debut EP Fearless last year. Comprising members Kim Chae-won, Huh Yun-jin, <a href="https://www.lofficielsingapore.com/fashion/le-sserafim-sakura-miyawaki-fearnot-lofficiel-singapore" title="SAKURA on LE SSERAFIM's Comeback, Rewarding Moments, and Her Sense of Style" target="_blank" rel="noopener">Sakura</a>, Kazuha and Hong Eun-chae, the group&rsquo;s music has been taking the world by storm with their bold sound. The band also went viral for the iconic leg-bending dance move from their song Antifragile, which put them on the global stage.
Louis Vuitton&rsquo;s Artistic Director of Women&rsquo;s Collections Nicholas Ghesqui&egrave;re first met Le Sserafim in May this year at the maison&rsquo;s <a href="https://www.lofficielsingapore.com/fashion/every-look-from-louis-vuitton-pre-fall-2023-collection-seoul" title="Every Look from Louis Vuitton's Pre-Fall 2023 Collection" target="_blank" rel="noopener">Pre-Fall 2023 Women&rsquo;s show in Seoul</a>, where the group also performed at the <a href="https://www.lofficielsingapore.com/fashion/all-the-best-dressed-celebrities-at-louis-vuitton-womens-pre-fall-2023-show" title="All the Best Dressed Celebrities at Louis Vuitton's Pre-Fall 2023 Show" target="_blank" rel="noopener">afterparty</a>. It was their electric performance that caught Ghesqui&egrave;re&rsquo;s attention and led to this partnership between the Korean band and the French luxury label.

Image courtesy of Louis Vuitton

The capsule collection, fronted by the girls of Le Sserafim, offers reimagined <a href="https://www.lofficielsingapore.com/fashion/bts-jhope-stars-first-keepall-campaign-louis-vuitton-fashion" title="BTS' J-Hope Stars In His First Campaign For Louis Vuitton" target="_blank" rel="noopener">Louis Vuitton</a> bags in the house&rsquo;s signature styles. Inspired by the statement bags originally presented <a href="https://www.lofficielsingapore.com/fashion/louis-vuitton-heads-to-seoul-hangang-river-first-pre-fall-2023-show" title="Louis Vuitton Heads to Seoul's Hangang River for Pre-Fall 2023 Show" target="_blank" rel="noopener">in Seoul</a>, this collection features exclusive redesigns of iconic LV pieces. <a href="https://www.lofficielsingapore.com/fashion/latest-handbag-louis-vuitton-go-14-nicolas-ghesquiere-luxury-fashion-news" title="Hold On to the Luxury of Travel with the Latest Louis Vuitton GO-14" target="_blank" rel="noopener">The GO-14</a>, created by Ghesqui&egrave;re in 2015, and the Pochette Ecusson are all redefined in this collection through unique colourways. Inspired by the Bok-ju-meo-ni, a traditional South Korean bag which symbolises good fortune, the No&eacute; Purse is redefined through a Korean lens.

LE SSERAFIM is Louis Vuitton's Newest House Ambassador

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