Because being a good sport is dressing cool and chic in reimagined classics.

When it comes to athleisure, no one quite does it like Lacoste. The leading luxury sportswear brand has been delivering unparalleled sportif style since 1933. That&rsquo;s a 91-year heritage of dressing chic on and off the court, according to the fashion philosophy built by Ren&eacute; Lacoste himself.

So how does a fashion house with such a rich and storied history still manage to create fresh and contemporary clothes made for the modern sartorialist? The answer is all in the brand&rsquo;s expansive archive. Because as clich&eacute; as it sounds, there&rsquo;s no better way to move forward than to look back at where it all started.&nbsp;
Take for example the simple pique shirt&mdash;a signature piece that&rsquo;s undeniably interwoven into the brand&rsquo;s DNA. There&rsquo;s no reason to reinvent the coveted bestselling top, and why should they? It&rsquo;s timeless and simply a closet staple. But there are still ways to innovate the classics, and this is exactly what Lacoste&rsquo;s Creative Design Director Pelagia Kolotouros has done for the brand&rsquo;s Spring Summer 2024 collection.

Jumping off from the French house&rsquo;s legendary savoir-faire, the era of Pelagia&rsquo;s Lacoste begins with capturing the effortless vitality of its founder Ren&eacute; Lacoste through contemporary silhouettes and a distinct type of sophistication. It&rsquo;s not about playing safe&mdash;it&rsquo;s playing the fashion game with all the robust might of &ldquo;the crocodile&rdquo; himself. This means going bold with house code colors in their most eye-catching yet elegant hues, capturing the attention of Gen Z through collegiate V-neck zip up sweaters and flirty tennis skirts, and updating their sneaker line up with a style that &lsquo;90s kids would love.

Old meets new seamlessly in this collection that dares to reimagine quintessential athletic silhouettes through unlikely fabrics and even more unexpected hues. Green for example, the trademark tone of the crocodile logo, is expansive in this line up. It appears in multiple shades&mdash;from a modish forest to an almost seafoam lime&mdash;and in various textures, like leather, polyester satin, and knit. The key, according to Pelagia, is to style them all at once and let the mishmash of colors create a certain unexpected newness. It&rsquo;s still monochrome, but bending the rules ever so slightly.

Outerwear is also a big deal at Lacoste this summer, and a multitude of jackets punctuate a variety of looks. From quilted and oversized bombers to more streamlined blazers, it&rsquo;s all about clever layering. Whether that&rsquo;s tying a windbreaker around a pair of joggers or wearing a clean cut but lightweight suit over a romper, the key is to step out with an extra cover up to complete your ensemble.

Of course, a look is never put-together without an accessory or two. This season, the brand&rsquo;s playful spirit truly takes centerstage and introduces a mini golf bag as a sling! An homage to golf champion and Ren&eacute; Lacoste&rsquo;s daughter Catherine Lacoste, the new iconic style is set to be a hit as it comes in bold and unapologetic hues and features a myriad of compartments (because one bag cannot have too many.) Speaking of a winning piece, same can be said about the 2K24 trainer which features a unique kind of &ldquo;cage-like&rdquo; overlay with mesh detailing and a tongue flap that distinctly pops through when laced up.

They say summer is the perfect time to experiment with clothes, and with Lacoste there&rsquo;s no stopping your creativity when it comes to dressing up. Even when you&rsquo;ve got a penchant for the classics.

Lacoste Delivers the Beauty of French Sophistication Through Effortless Athleisure

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