"I love the colorfulness of Lacoste," the star said. "To me, it represents different ages, races, and genders uniting together."

Lacoste has named K-pop star Jeon Somi as its newest brand ambassador. As the label&rsquo;s freshest face, she is set to represent the brand&rsquo;s dynamic yet elegant look both on and off court.

In celebration, Lacoste has collaborated with fashion &amp; culture magazine Dazed Korea. Aimed to deliver a sense of &ldquo;Ourness&rdquo;, the project blends Jeon Somi's unique style and image with Lacoste's new fashion-sport silhouette, launched in 2022 based on the brand's strong athletic DNA and brought to life by Lacoste&rsquo;s creative director, Louise Trotter.

Lacoste&rsquo;s new fashion-sport pieces come in a color palette that juxtaposes bright shades (fluorescent green, pale yellow, brick orange) with softer hues (pastel pink, white, and cream). The overall look is boosted by contrasting stitching, sports-inspired details, and technical materials, all coming together to ensure optimal freedom of movement.

"I love the colorfulness of Lacoste. To me, it represents different ages, races, and genders uniting together,&rdquo; Jeon Somi said. &ldquo;We are one. I am really glad that I am able to communicate this story as the brand ambassador and [I] look forward to [this] exciting journey with Lacoste.&rdquo;

Discover the new Lacoste fashion-sport silhouette, available now on Lacoste.com.ph and at Lacoste boutiques.

Jeon Somi is Lacoste's New Brand Ambassador

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