Starting July, the girls will front PUMA's upcoming promotional activities.

Global sports brand&nbsp;PUMA&nbsp;has selected K-pop girl group IVE, an icon of the MZ generation under Starship Entertainment, as its ambassador in 15 countries across Asia and Oceania. IVE is expected to star in various brand campaigns and events, which&nbsp;PUMA&nbsp;plans to launch in order to communicate actively with fans and consumers around the world and captivate the global market.

To officially welcome the group to the brand's growing roster of ambassadors,&nbsp;PUMA&nbsp;has unveiled its first pictorial with IVE, featuring the 6 members styled with&nbsp;PUMA's iconic T7 track jacket and Suede sneakers.

&ldquo;IVE is one of the representative K-pop girl groups, loved throughout the APAC region. We are delighted to have IVE as&nbsp;PUMA's new APAC Ambassador. We will be carrying out&nbsp;PUMA's various campaigns throughout the APAC region with IVE, and we ask for your continuous interest and support in&nbsp;PUMA's unique style with IVE's charm added," said the brand in a statement.

IVE Becomes PUMA Brand Ambassador for Asia-Pacific Region

L'OFFICIEL PHILIPPINES  March 2024- Park Gyu Young 600PHP 

IVE Becomes PUMA Brand Ambassador for Asia-Pacific Region

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