L'Officiel Philippines was in the South Korean capital to celebrate the coveted collaboration alongside some of Asia's biggest stars.

Photographed by Injun Park

On April 12, H&amp;M and Rokh celebrated their new collaboration with an artistic crowd at the Dongdaemun Design Plaza in Seoul. As one of the city&rsquo;s key architectural landmarks designed by Zaha Hadid and Samoo, the neo-futuristic cultural complex played host to VIPs including Mina and ChaeYoung from TWICE, EXO's Xiumin, and celebrated actors Teo Yoo, Lee Soo Hyuk, Seol Inah, Ayaka Miyoshi, and Sho Kasamatsu, among others. All wore key looks from the forthcoming Rokh H&amp;M collection, which will launch globally in selected stores and online at hm.com on April 18.

Mina from TWICE

ChaeYoung from TWICE

Xiumin from EXO

Seol Inah

Lee Soo Hyuk

Sho Kasamatsu

Ayaka Miyoshi

My Q

Teo Yoo

Do Yeon Kim

Also present were Miss Universe Philippines 2023 Michelle Marquez Dee and celebrity photographer BJ Pascual, both notable Filipino personalities.

The evening began with an immersive digital exhibition of the looks in the custom-fitted gallery space, allowing guests to explore the collection as well as a unique behind-the-scenes look at the collaboration&rsquo;s inspirations. Later in the evening, the renowned rapper and singer CL gave an exclusive performance, along with DJ sets by model Ana Kim and artist My Q.

Sought after for its twisted takes on classic wardrobe archetypes, the emerging brand Rokh is forging a name for itself as one of the most exciting young labels in fashion under Korean-born creative director Rok Hwang. Spanning womenswear, menswear, and accessories, the Rokh H&amp;M collection also includes an exclusive edit of three womenswear designs and one menswear design created especially for the Korean and Japanese markets.

&ldquo;As a Korean-born designer, Seoul has always been such an inspiring location for me personally. It felt great to be able to present this Rokh H&amp;M collection in such a vibrant cultural environment with so many supporters of the brand who have championed us since day one,&rdquo; says Rok Hwang, creative director at Rokh.

&ldquo;Rok Hwang has a very international perspective, and his Korean heritage has an important bearing on his work," adds Ann-Sofie Johansson, creative advisor at H&amp;M. "We were happy to present the Rokh H&amp;M collaboration in Seoul, where it was great to see fans of the brand wear the designs in their unique way."&nbsp;

An Insider Look at The Star-Studded Rokh H&M Party in Seoul

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