Here's what we know about the making of his first single from the upcoming album, love scene.&nbsp;

If you&rsquo;re chronically online you'll know that last Friday, James Reid&rsquo;s new music video for his song u&amp;i trended &mdash; netizens were shook at the steamy scenes with model Kelsey Merritt. But, it does live up to the album&rsquo;s title:&nbsp;love scene.

u &amp; i touches on James' life in the limelight- often finding it hard to veer away from the public eye. Prior to the release, the Careless team whipped up a marketing tactic of &ldquo;leaking&rdquo; faux-paparazzi shots of James and Kelsey having a sweet goodbye kiss moment. While it did spur attention from fans, once the single&rsquo;s cover art was revealed, they realized that the anon account that posted it had already been deleted. The idea behind the marketing campaign and the song itself is a reflection of James finding himself in the public eye no matter how much he attempts to keep his relationships private.

Yes, We're Just as Surprised Over James Reid and Kelsey Merritt in the MV of 'u & i' 

Yes, We're Just as Surprised Over James Reid and Kelsey Merritt in the MV of 'u & i'

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