Chrome Hospitality welcomes Grafik &mdash; a hotel collection for the curious travellers and soul seekers.

Every story begins with an adventure &mdash; whether it unfolds beneath the sunlit mornings by Moalboal&rsquo;s pristine beaches or in the pine-scented air that lingers in Baguio&rsquo;s misty nights. It&rsquo;s in these places that memories are made: first-time experiences, stories shared through laughter and tears, scenic views that stir reflection, and the quiet pauses in between.&nbsp;
But beyond the thrill of exploring new places is the need to find a stay that feels just right &mdash; where every chapter of your journey begins and ends in a space that feels like it was created for you. This is what Chroma Hospitality, Inc. promises as they unveiled their new brand, Grafik Hotel Collection, last May 20 at Whitespace, Makati.

When we travel to a different place, we are always in search of something more &mdash; maybe an inspiration, a feeling, or a moment. James Montenegro, Chroma&rsquo;s country manager, introduced Grafik as a brand built for this very reason.&nbsp;
&ldquo;We created Grafik for the curious,&rdquo; he shared, &ldquo;for those who seek more than just a stay, but a sense of connection.&rdquo; More than just an accommodation, it acts as a living canvas shaped by the arts, rooted in culture, and inspired by the people that surround it.&nbsp;
Designed to be an experience, each Grafik property is a reflection of where it stands &mdash; promising an adventure unique from one another. With this philosophy comes the hotel&rsquo;s tagline: Live Vivid. Through this, it encourages guests to go beyond their usual itineraries and live through the details as the setting is more than just about the scenery, but it&rsquo;s part of the narrative.&nbsp;
&ldquo;Our guests are travelers,&rdquo; Montenegro emphasized. &ldquo;They ask questions, embrace culture, and leave with more than souvenirs. They leave with a perspective.&rdquo;

<h4>Expressions &amp; Identities</h4>

To further enhance the guest experience, Joshua Hernandez, Grafik&rsquo;s director of branding and communications, outlines how the hotel creates immersive journeys that tie the travelers to the narratives, tastes, and artistry inherent to each location. This vision is realized through the brand&rsquo;s three signature programs: Curious Collections, Colorful Cuisines, and Chapter One.
<ul>
<li style="font-weight: 400;" aria-level="1">Curious Collections - A curated collaboration with local artists and craft makers, featuring their handmade arts and traditional works that is designed to awaken the curiosity and deepen the sense of place of the guests.&nbsp;&nbsp;&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Colorful Cuisines - An elevated culinary program that highlights the flavors of the region &mdash; where every dish is thoughtfully prepared using local ingredients and time-honored techniques, bringing the story of the place to life on every plate.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Chapter One - A storytelling experience where Grafik gives spotlight to the voices and narratives of local communities that mold the spirit of the place &mdash; inviting travelers to find deep connections and begin new journeys on their own.&nbsp;</li>
</ul>

During the launch event, Montenegro also shared that Grafik takes many forms &mdash; each defined by the local milieu. Whether it&rsquo;s in the heart of a bustling city or in the edges of the peaceful mountain ridges, he added, &ldquo;Each one [is] designed to immerse the guest in the soul of the place.&rdquo;&nbsp;
These forms include:&nbsp;
<ul>
<li aria-level="1">Grafik City - Channeling the vibrant energy of urban life, Grafik City serves as a dynamic space that inspires movement, connection, and exploration and is grounded in culture and creativity.&nbsp;</li>
</ul>
<ul>
<li aria-level="1">Grafik Resort - For somewhere serene and tranquil, this form of Grafik becomes a sanctuary &mdash; where nature&rsquo;s embrace invites you to slow down,&nbsp; savor each moment, and awaken your senses.</li>
</ul>
<ul>
<li aria-level="1">Grafik Nude - This Grafik form embodies simplicity and rawness &mdash; stripped of excess and steeped in intention. This is a luxurious place where doing less means feeling more.&nbsp;</li>
</ul>

<h4>&nbsp;A New Chapter</h4>

As Grafik Hotel Collection joins Chroma Hospitality&rsquo;s portfolio, it also opens its door in two contrasting yet spirited locations &mdash; in Baguio, where the mountainous landscape cradles creativity, and in Moalboal, where its tropical sceneries spark wonder. These are just the preview as the Dauin and Duawon location will be soon to be unveiled.&nbsp;
This only just marks the beginning of the hotel brand&rsquo;s promise of bringing guests and travelers to destinations that tell stories and spaces that encourage connections. With this, Grafik invites us to live vividly and start our new story with them.&nbsp;

Live Vividly with Grafik Hotel Collection

L'OFFICIEL PHILIPPINES MAY 2025 - Gabbi Garcia ₱600

Live Vividly with Grafik Hotel Collection

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