The Roman High Jeweler celebrates 140 years of elegance with their latest high jewelry campaign, fronted by timeless and global icons.

The launch of BVLGARI's &lsquo;Eternally Reborn&rsquo; brand campaign honors the brand's 140-year-long dedication to perpetual transformation since its inception in 1884 and embodies the spirit of rebirth that defines both the brand and the city of Rome. Fronting the campaign are BVLGARI Global Brand Ambassadors Anne Hathaway, Zendaya, and Liu Yifei.

Directed by Nathalie Canguilhem and photographed by Zoey Grossman, the three muses navigate the Eternal City, reflecting on their personal evolution and continuous reinvention. They donned some of the most enchanting pieces from the Aeterna collection&mdash;the most extraordinary High Jewelry collection ever created by the Roman Maison. Each piece is crafted from precious gems and refined through a harmonious blend of tradition and innovation.

Complementing the campaign is the launch of the innovative digital activation "Eternally Reborn Stories," inviting individuals from the BVLGARI universe and beyond to share their personal stories of evolution and self-discovery. The brand believes that every evolution is a rebirth, a new way of creating an intimate connection and understanding of oneself.
The Roman jeweler also unveiled the "Vista Aeterna" installation by Dutch designer Sabine Marcelis, offering a contemporary interpretation of Rome&rsquo;s urban landscape. Situated at the Piazza di Spagna until June 15, the installation features 12 travertine-based pillars adorned with reflective colored mirrors that continuously rotate to trace the sun's path from dawn to dusk which stands as a tribute to the city's lasting brightness and architectural splendor.

BVLGARI Unveils Its ‘Eternally Reborn’ Campaign with Anne Hathaway, Zendaya, and Liu Yifei

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