Miu Miu Beauty has officially arrived. To celebrate the launch of Miutine Eau de Parfum, the House has transformed a corner of SM Megamall into a playful beauty destination filled with plenty of Miu Miu charm.

If you've ever wanted to step inside the playful world of Miu Miu Beauty, now's your chance.
Miu Miu Beauty has opened its first permanent pop-up in Manila, giving fragrance lovers a new reason to stop by SM Megamall. The space also marks the local launch of Miutine Eau de Parfum, the fashion house's latest fragrance that's every bit as youthful, unexpected, and full of personality as the brand itself.
Open until the end of December, the pop-up is designed for more than just spritzing perfume on your wrist. Visitors are welcomed with a discovery table introducing the world of Miutine before making their way through different corners of the space. There's a community wall where guests can leave their mark, interactive games to play, a photo wall complete with custom Miu Miu polaroids, and even limited-edition Miu Miu lollipops to take home.

The star of the show is Miutine Eau de Parfum. Created by master perfumer Dominique Ropion, the fragrance puts a playful spin on the classic chypre. Wild strawberry gives it a juicy opening before notes of brown sugar, gardenia, and patchouli add warmth and depth. Sweet yet sophisticated, it's the kind of scent that feels just as at home during the day as it does on a night out.

The fragrance comes dressed in a soft toffee-colored matelassé bottle — a nod to one of Miu Miu's signature design codes — and is made to be worn however you like. True to the house's philosophy, Miutine is about dressing that feels unmistakably you.

The launch welcomed a stylish mix of creators who got an early look at the new space while exploring everything the pop-up had to offer.
Founded by Miuccia Prada in 1993, Miu Miu has built its identity around curiosity, individuality, and a sense of fun. Those ideas carry naturally into beauty, where fragrance becomes another way to express personality rather than follow the rules.
The Miu Miu Beauty pop-up is open at the Ground Floor of Mega Fashion Hall, SM Megamall, until December 31, 2026, during regular mall hours.

Miu Miu Beauty Opens Its First Permanent Pop-Up in Manila With Miutine Eau de Parfum

L'OFFICIEL PHILIPPINES AUGUST 2026 - Tia Lee ₱600

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Miu Miu Beauty Opens Its First Permanent Pop-Up in Manila With Miutine Eau de Parfum

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