Blurb: Prada Beauty is entering its blush era with Prada Touch, fronted by new Global Beauty Ambassador, Bella Hadid.

When Prada Beauty entered the beauty space in 2023 with its Prada Color makeup and Prada Skin collections, it wasn't interested in following the rules. Instead, the Italian fashion house brought its signature mix of innovation, fashion, and forward-thinking design into beauty, offering products that felt just as experimental as they were luxurious.
Now, the brand is expanding that vision with something more playful.

Meet Prada Touch, the very first blush from Prada Beauty. Equal parts makeup essential and collectible design object, the new cream-to-powder formula is made for anyone who wants their beauty routine to feel a little more intuitive and a lot more fun.
And to mark the occasion, Prada Beauty is also introducing its first-ever Global Beauty Ambassador: Bella Hadid.
Known for her effortless cool and unmistakable style, Hadid feels like a natural fit for the brand's next chapter. She fronts the upcoming Prada Touch campaign, bringing the same confidence and individuality that have become synonymous with both her career and Prada's modern vision of beauty.

At the center of the launch is a formula that does more than simply add color. Prada Touch starts as a creamy balm that melts into the skin before transforming into a soft matte, powder-like finish. It blends with minimal effort, layers beautifully without feeling heavy, and promises up to 12 hours of true-to-color wear, making it just as practical as it is pretty.
While it's designed as a blush, Prada Touch isn't limited to the cheeks. The formula can also be dabbed onto the lips and eyelids, making a monochromatic makeup look effortless. Whether you prefer the faintest hint of color or something more sculpted and bold, the buildable texture lets you customize the intensity with just your fingertips.

Prada Touch arrives in eight wearable colors designed to complement a wide range of skin tones. The collection includes R68 Cherry, O86 Peach, P75 Tulip, P79 Mauve, P72 Dahlia, P76 Waterlily, P71 Bow, and B32 Caffe, spanning everything from soft everyday nudes to richer mauves and vibrant pinks.

The blush comes housed inside a pocket-sized compact inspired by the house's iconic triangle logo. Finished in a soft matte pale pink, it's sleek enough to toss into any bag, but the real twist lies in its stackable design. Each compact can connect to another, letting you build your own customized collection of shades.
Prada Touch also continues the house's beauty-meets-skincare philosophy. It’s infused with raspberry extract to help leave skin feeling hydrated and comfortable while creating a naturally radiant finish. The formula smooths, softly blurs, and enhances the complexion without masking what makes it uniquely yours.

With Bella Hadid ushering in this new era, Prada Beauty continues to blur the lines between fashion, skincare, and makeup. Prada Touch may be the brand's first blush, but it feels less like checking off another beauty category and more like introducing a new way to play with color. It's proof that sometimes all it takes is one touch.

Bella Hadid Is Bringing Prada Beauty's First Blush to Life

Recommended posts for you

Beauty

Shapeshifter: Beauty Editorial

Beauty

Bella Hadid Is Bringing Prada Beauty's First Blush to Life

Fashion

KATSEYE's Style Evolution Ahead of Their New Era

Culture

The Natural World Through Milo Naval's YAKISUGI

Fashion

The Hottest Handbag of the Season Is the Gucci Ristretto

Culture

Discover the Most Stylish Ear Cuff-Audio Device: Shokz OpenDots 2

Hommes

David Jonsson Wore Cartier to His 'Black Panther' Reveal at Comic-Con

Hommes

Men's High-Waisted Pants Are Back—Here's How to Style Them