Happening from March 19 to 22, 2026 at SMX Convention Center Manila, BEAUTYCON 2026: World of Beauty brings together 185+ brands, exclusive deals, expert-led sessions, and immersive experiences &mdash;all for free to SMAC, Watsons Club, and LOOK List members.

If you can shop all your favorite brands in one place, why would you bother missing out?
That&rsquo;s precisely the allure of&nbsp;BEAUTYCON 2026: a four-day, high-energy convergence of beauty&rsquo;s biggest names, latest innovations, and most coveted insider access, all housed under one expansive roof at SMX Manila. Now on its third year, the convention has quickly cemented itself as the country&rsquo;s definitive beauty playground, where enthusiasts, industry insiders, and the simply curious come together to experience beauty without limits.&nbsp;
Spanning over 9,000 square meters, this year&rsquo;s edition promises a scale and spectacle that feels both indulgent and intentional. Over 185 brands will mount interactive booths designed not just for browsing, but for discovery&mdash; think exclusive gifts with purchase, event-only bundles, and deals that feel too good to pass up. It&rsquo;s retail therapy, but elevated: curated, immersive, and undeniably thrilling.

This year also introduces a more efficient retail experience. Through the Watsons app&rsquo;s Click &amp; Collect feature, guests can scan items at booths, check out digitally, and pick up purchases at designated counters. Additional cashiers stationed across the venue are also expected to ease traffic and improve overall flow.&nbsp;
Beyond shopping, BEAUTYCON maintains its role as a platform for beauty education and community. A series of talks, workshops, and panel discussions will feature makeup artists, dermatologists, and wellness experts, alongside appearances from celebrities and brand ambassadors. These sessions offer a closer look at current trends, techniques, and industry insights. On-site consultations from the Philippine Dermatological Society will also be available, providing free skin and scalp assessments &mdash; an added layer of service that moves beyond product discovery into personalized care.
The 2026 edition also coincides with the 185th anniversary of AS Watson, the global retail group behind Watsons. With the theme &ldquo;Grow As One,&rdquo; the milestone highlights the company&rsquo;s long-standing presence in the health and beauty space, adding broader context to the scale and ambition of this year&rsquo;s event.
BEAUTYCON 2026 is a free and exclusive event to all SMAC holders, Watsons Club members, and Look List patrons. Present your physical and e-cards/QR codes upon entrance and join the fun for free. BEAUTYCON 2026: A World Of Beauty is happening from March 19 to 22, 2026 at the SMX Convention Center from 10 AM to 9 PM.
Follow @smbeauty, @watsonph, and @lookatme_ph&nbsp; on Instagram for more updates! Stay tuned for the announcement of activities and brand partners!

Love Beauty? Why You Need To Visit the Only Beauty Convention That Matters

L'OFFICIEL HOMMES PHILIPPINES MARCH 2026 - Andres Muhlach ₱600

L'OFFICIEL PHILIPPINES MARCH 2026 - Nadine Lustre ₱600 

L'OFFICIEL PHILIPPINES FEBRUARY 2026 - Mika Salamanca and Brent Manalo ₱600 

Love Beauty? Why You Need To Visit the Only Beauty Convention That Matters

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