Because that perfect shade deserves to last, and Joseph Fantone, known in the industry as JOF, the trained colorist and founder of THE COLOR BAR by @stylingByJOF, shows us how.

Color-treated hair is an art form and one that demands dedication. Anyone who&rsquo;s ever walked out of a salon with fresh blonde highlights or a deep chocolate glaze knows the rush. But what happens a week later when that mirror shine begins to fade and those vivid tones start looking a little... brassy? &ldquo;Enjoy your color,&rdquo; says hairstylist Joseph Fantone, better known as JOF. &ldquo;And use color-protect shampoo.&rdquo;
JOF would know. He&rsquo;s the creative mind behind THE COLOR BAR by @stylingByJOF, and his roots (pun intended) run deep: he&rsquo;s a graduate of the Paul Mitchell School in California, where he took a formal education in hairstyling and hair coloring and he is a US licensed cosmetologist. &ldquo;It wasn&rsquo;t just about learning how to dye hair,&rdquo; he tells L&rsquo;Officiel Philippines. &ldquo;It was about learning how to keep it beautiful, healthy, and lasting.&rdquo;

THE COLOR BAR by @stylingByJOF, Estancia Branch

The truth is, once you color your hair, you&rsquo;ve entered into a high-maintenance relationship, and neglect is not an option. &ldquo;Hair that&rsquo;s been chemically treated loses nutrients,&rdquo; says JOF. &ldquo;Whether it&rsquo;s from color or bleach, it needs proper aftercare.&rdquo; That starts with the basics: a gentle, sulfate-free shampoo and conditioner designed specifically for colored hair. JOF also notes that clients often skip home care altogether &mdash; one of the most common post-color mistakes. &ldquo;Without the right regimen, your color won&rsquo;t last, and your hair health suffers too.&rdquo;

THE COLOR BAR by @stylingByJOF, Forbes Town BGC Branch

So what should your home routine look like? That&rsquo;s where the new TRESemm&eacute; Color Vibrancy System comes in. Designed with an anti-fade shampoo and conditioner duo, plus a purple-toning range for blondes, it&rsquo;s a smart system that tackles more than just pigment. What sets it apart is its Aminobond+ technology, a reparative ingredient that helps rebuild the hair structure. With each wash, your strands become stronger and more color-resilient. &ldquo;It definitely prolongs a salon-fresh hair color,&rdquo; says JOF. &ldquo;Whether you&rsquo;re blonde or brunette, you can expect your color to last longer with these products.&rdquo;

And maintenance isn&rsquo;t one-size-fits-all. Blonde hair, especially if it&rsquo;s been bleached, &ldquo;requires more upkeep,&rdquo; JOF shares. That includes alternating between sulfate-free shampoo and purple shampoo to combat brassiness, without drying out your strands. &ldquo;It&rsquo;s about using the right home-care products,&rdquo; he explains, noting that moisture is the cornerstone of color longevity. &ldquo;Colored hair loses moisture during the process, but this can be reversed with the right moisturizing products.&rdquo;
JOF&rsquo;s ultimate color-care secret? &ldquo;Make sure that the home-care products used are moisturizing and sulfate-free,&rdquo; he emphasizes. &ldquo;That&rsquo;s what makes the biggest difference.&rdquo;

THE COLOR BAR by @stylingByJOF, Alabang Branch

There&rsquo;s no shortcut to long-lasting color &mdash; but with the right products and a little guidance from a seasoned pro, you can keep your hair vibrant, glossy, and just as good as day one. As JOF puts it, &ldquo;Enjoy your color &mdash; and take care of it like it deserves.&rdquo;

Joseph Fantone with muse Nia

How to Properly Maintain Colored Hair, According to an Expert

How to Properly Maintain Colored Hair, According to an Expert

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