Famed for its 'bum-sculpting' leggings, Sweaty Betty's new flagship promises stylish workout wear and free in-store classes in the future.

<p>Founded in London in 1998, activewear brand Sweaty Betty makes its debut in Singapore with their new 1,150 square-foot store at ION Orchard. What makes the brand unique is its all-female design team. Translation? They know just what women want — and need — out of their athleisure.</p>

<p><iframe frameborder="0" height="800" scrolling="no" src="https://www.instagram.com/p/CJyi8POMv07/embed" width="100%"></iframe>The brand brings with it their entire range of multi-sport activewear, as well as a selection of their lifestyle pieces. You'll have the usual range of stylish sports tops and leggings for a variety of activities — including yoga, swimming and cycling — along with a selection of sharp office-to-gym pieces like dresses and jumpsuits.</p>


sb-loffsg.jpg

<p>Fans of the brand are particularly fond of their 'bum-sculpting' leggings. Of the Power Sculpt Workout Leggings — one of their bestsellers — one woman wrote: "They were very flattering thanks to the supportive yet stretchy construction (and) a backside-enhancing seam."</p>

<p><iframe frameborder="0" height="800" scrolling="no" src="https://www.instagram.com/p/CPqlALxM5nN/embed" width="100%"></iframe></p>

<p>Beyond just aesthetics, women say they appreciate how well they hold up during high-intensity workouts: "They fit well and are more compressive in my knees and calves, where I need it," wrote one user on Reddit.</p>

<p>Though the brand doesn't have a dedicated online store for Singapore, you can place and order on their <a href="https://www.sweatybetty.com/">international site</a> — if you'd prefer not to head out — which offers free express shipping to Singapore with no minimum spend.</p>

<p><iframe frameborder="0" height="800" scrolling="no" src="https://www.instagram.com/p/COPaCGKrtex/embed" width="100%"></iframe></p>

<p>Sweaty Betty also has plans to offer free in-store community classes that are suitable for women of all levels and abilities — something their other global outlets also provide.</p>

<p>"Fitness now represents more than simply exercise," said CEO Julia Straus. "It's a lifestyle for so many women around the world."</p>


British Activewear Brand Sweaty Betty Opens its First Store in Singapore

Recommended posts for you

Fashion

All the Major Fashion Moments from Zico and Jennie's “SPOT!” Music Video

Fashion

The Skechers x Snoop Dogg Collection Is Perfect for NFT Lovers

Fashion

The Victoria Beckham x MANGO Collaboration Is the Definition of Summer Elegance

Hommes

Peach Pachara Loves Being Unapologetically Himself

Beauty

Experts Reveal Key Ingredients You Shouldn’t Miss In A Shampoo

Fashion

The First Men's Fine Jewelry Collection From Louis Vuitton Is Inspired by Denim

Fashion

Introducing JENTLE SALON, the Third Collaboration by Gentle Monster and Jennie

Hommes

Maison Margiela Returns to the Philippines