Inspired by Oasi Zegna and the legacy of landscape architect Pietro Porcinai, the new campaign&mdash;starring Mads Mikkelsen&mdash;features nature and design coexisting with craftsmanship in harmony.

Long before &ldquo;sustainability&rdquo; was a thing,&nbsp;Zegna was already building the concept into its philosophy. In the Italian Alps,&nbsp;Oasi Zegna spans 100 square kilometers of protected terrain&mdash;a project initiated by founder Ermenegildo Zegna. The landscape is a living extension of the brand&rsquo;s values: beauty, responsibility, and a belief that industry and nature can grow side by side.
It has expanded through a collaboration with&nbsp;Pietro Porcinai, one of the 20th century&rsquo;s most influential landscape architects. Invited to Trivero, Porcinai reimagined the gardens surrounding Casa Zegna, C&agrave; Gianin, and Villa Al Roc as spaces where glass, water, and greenery dissolved the boundary between interior life and the Alpine environment.

For Spring 2026, Zegna returns to this Winter Garden. Fronted by global ambassador&nbsp;Mads Mikkelsen, the campaign features relaxed silhouettes where material innovation remains central. Vellus Aureum, the brand&rsquo;s rarest wool fiber sourced from select growers worldwide, is paired with the supple precision of Secondskin leather, engineered to feel like a second layer of self.
The Winter Garden reflects a broader philosophy first planted in Oasi Zegna&mdash;a way of living attuned to environment, culture, and craft. In returning to its Alpine roots, Zegna reframes modern menswear as something shaped as naturally as the seasons themselves.

Mads Mikkelsen for Zegna. Photography courtesy of Zegna.

Zegna's Explores the Winter Garden For Its Latest Campaign 

Zegna's Explores the Winter Garden For Its Latest Campaign

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