Yuta Jinguji Is Amiri’s New Global Brand Ambassador

Rooted in underground scenes, Xi shares how instinct, energy, and experience guide every set she plays.

Known for long, high-energy sets, Hoest talks genre shifts, risk-taking, and keeping the dance floor moving.

Behind the decks, Margáchi reflects on shaping her sound, reading the room, and creating nights that feel intentional.

At Watches & Wonders 2025, Hermès Horloger reintroduced its poetic signature complication, Le Temps Suspendu. In a rare moment of stillness, Creative Director Philippe Delhotal reflects on emotion, mechanics, and the eternal challenge of creation.

The Japanese artist joins Amiri as Global Brand Ambassador, bringing music, style, and a distinctly modern sense of creative expression into alignment.

The campaign offered a bold, sophisticated vision of Gucci's future—and now it can be all yours. 

Created in collaboration with artist Anne Collier, the Italian fashion house’s new campaign looks at the way we consume fashion today.

Raw attitude integrated into every pieces.