Titled &ldquo;Image of an Image&rdquo;, Prada&rsquo;s Spring/Summer 2026 campaign explores fashion from a different perspective.&nbsp;

A conversation that invites us to reconsider our relationship with images &mdash; the act of looking, and of being looked at. This season, creative directors Miuccia Prada and Raf Simons continue their ongoing exploration of the nature of advertising, presenting a campaign that reimagines both the reality and meaning of campaign imagery, and the messages they carry.
To bring this idea to life, Prada taps American artist Anne Collier, whose practice centres on our relationship with images and visual culture. For Spring/Summer 2026, Collier creates a series of photographs that rethink what a fashion campaign can be in the digital age.

Courtesy of Prada.

Here, the Prada Spring/Summer 2026 campaign is transformed into a physical object &mdash; something to be held, touched and considered. Starring a cast that includes Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer and Levon Hawke, the images, shot by Oliver Hadlee Pearch, feature hands entering the frame from outside, holding the photographs themselves. As viewers, we become additional observers, looking at images that are already being looked at. The result? An external consideration of fashion framed through fine art: a distinct point of view, and a quiet search for objectivity.

Prada’s Latest Campaign Turns Fashion Images Into Objects

Prada’s Latest Campaign Turns Fashion Images Into Objects

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