The anniversary capsule brings together Jethro Olba, Lei Melendres, Nicolo Nimor, and Raco Ruiz to reimagine the brand's icons.

Eleven years in the Philippines calls for something big (and creative). So, New Era is celebrating its anniversary with NEW ERA CO11ECTIVE, a capsule collection created alongside four Filipino artists: Jethro Olba, Lei Melendres, Nicolo Nimor, and Raco Ruiz.
Instead of asking each artist to just decorate a cap, New Era invited them to interpret one of the brand's core values—Individuality, Pride, Authenticity, and Collaboration—through their own visual style. That way, everything feels true to both the artists and the brand.

The collection includes three of New Era's signature headwear silhouettes and a commemorative graphic tee. Leading the lineup is the iconic 59FIFTY with tonal embroidery, interchangeable enamel pins, and a printed undervisor featuring the collaborative artwork.
Also included are the Camper, finished with interchangeable Velcro patches, and the 9TWENTY, featuring artwork from all four artists and an exclusive paintbrush-shaped cap pin. The graphic tee ties the collection together by combining each artist's interpretation into one design.

NEW ERA CO11ECTIVE celebrates the artists and creative community that have grown alongside New Era Philippines over the past eleven years. The collection is now available at New Era Philippines stores and online.

Courtesy of New Era.

New Era's 11th Anniversary Collection Reimagines Its Classics Through Filipino Art

L'OFFICIEL HOMMES PHILIPPINES JUNE 2026 - James Reid ₱600

L'OFFICIEL PHILIPPINES JUNE/JULY 2026 - Atasha Muhlach ₱600

New Era's 11th Anniversary Collection Reimagines Its Classics Through Filipino Art

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