Pharrell Williams swaps the boardroom for the beach this season.

Since his appointment as men's creative director, Pharrell Williams has spent seasons building his version of the Louis Vuitton man. He's been a cowboy. A race car driver. A diplomat. A collector. A traveler with an impossibly full passport. This season, he picked up a surfboard.So while Paris baked through one of its hottest days on record, Williams transformed the Cité Internationale Universitaire into a beach. Sand actually covered the floor. A giant wave was even installed to roll endlessly at one end of the runway.

As for the clothes, the Louis Vuitton dandy is still here—even less stuffier than before. The styling had him throw a wetsuit under an overcoat. He can pair a blazer with faded denim shorts, too. (Yet, somehow it all works.)Williams has often spoken about the dandy as a state of mind. He found a new version of that character this time around. Instead of someone heading to a board meeting, now he might be someone who goes from work and drives until the road runs out.

There were Monogram surfboards, functional wetsuits, palm-print shirts, cowrie shells embroidered onto denim, and weathered knits that looked faded by years of salt and sun. But there were also great double-breasted jackets, duffle coats, roomy trousers, washed hoodies, and some of the strongest outerwear Williams has produced since arriving at Louis Vuitton.The material was made up of tailoring wools developed with Loro Piana—but waterproof enough for a rainy commute. Trompe l'oeil returned, too. Things that looked worn turned out to be painstakingly made.When Williams first arrived at Louis Vuitton, it was a chaotic mix of celebrity, spectacle, and whether he belonged here at all. Four seasons later, he's settled into the role.

 Men's Spring-Summer 2027 Show I LOUIS VUITTON

Louis Vuitton Men's Spring/Summer 2027. Courtesy of Louis Vuitton.

Louis Vuitton Men’s Spring/Summer 2027 Rides a New Wave

L'OFFICIEL HOMMES PHILIPPINES JUNE 2026 - James Reid ₱600

Louis Vuitton Men’s Spring/Summer 2027 Rides a New Wave

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