In the Agafay Desert, Giorgio Armani and Kith unveil the third chapter of their creative partnership, with shearling, suede, and a palette that moves from black to sand, alongside capsules with ASICS, Diemme, and ’47.

The desert is an excellent tailor: it wears away colors, softens contours, and teaches that protection does not necessarily have to weigh you down. Giorgio Armani has always known this, and perhaps that is why the third chapter of its collaboration with Kith, the “Dreams of the Dune” collection, was presented at sunset against the backdrop of the Agafay Desert, south of Marrakech.
The color story of the show progresses like a day growing lighter. It begins with black and deep blue, moves through dark browns, burnt earth, and leather, before arriving at sand, the inevitable greige, gray, and ice white. From darkness to light, the sequence also guides the fabrics, layering, and silhouettes.
Ronnie Fieg, founder and creative director of Kith, worked with the Maison’s signatures, building looks composed of deconstructed jackets, soft shoulders, relaxed volumes, and neck closures that are almost a signature. Wide, fluid trousers are joined by cargo pants in virgin wool, cashmere, and pure hemp natté, shifting the emphasis toward functionality.
Among the key pieces are a belted shearling jacket, a two-tone leather utility jacket, and a suede blouson, as well as limited-edition aviator outerwear. The knitwear includes a reversible blouson, striped on the inside and sand-colored on the outside, and a cashmere suit with a collarless blazer. Prints evoke dunes shaped by the wind, while graphic T-shirts and embroidered sweatshirts offer the project’s most immediate expression. Scarves, foulards, gloves, and hats complete the idea of protection without restriction.

The wardrobe expands with three new capsules. With ASICS comes the GEL-MAI 0.1 sneaker in two versions, Quarry and Safari, in suede and nubuck. With Diemme come boots with Italian artisanal construction and Vibram soles, from the tobacco-suede Ampezzo low-top to the shearling-lined Alpini. With ’47 come nine caps in Italian wool, cashmere, leather, and duck canvas, featuring the New York Yankees logo as a tribute to Kith’s city.
In 1975, Giorgio Armani removed the padding from the men’s jacket, and with it an idea of authority based on rigidity. Fifty years later, that gesture is returned to him by a man who grew up among sneakers and baseball caps, and who sees deconstructed tailoring as a language more than a legacy.

Another highlight of the collection was the styling, which emphasized the collection’s versatility. “Dreams of the Dune” does not bring two distant worlds into relation, but demonstrates that the distance between them had already been bridged. What Armani called softness, the street today calls comfort, and the Agafay Desert is the place where the two words cease to be distinct.
The “Dreams of the Dune” collection will be available from October 16 at selected Giorgio Armani stores, all Kith boutiques, and the official website. The campaign, by Casper Kofi, will be presented on October 13.

Giorgio Armani & Kith Fall/Winter 2026 collection. Courtesy of Giorgio Armani.

Giorgio Armani x Kith Brings Laid-Back Elegance to the Marrakech Desert

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Giorgio Armani x Kith Brings Laid-Back Elegance to the Marrakech Desert

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