Straight out of mandatory military service,&nbsp;rapper ZICO joins the Fendi family as its newest brand ambassador in South Korea.&nbsp;

FENDI welcomes Korean singer-songwriter and rapper ZICO to the Maison as its newest brand ambassador.&nbsp;
It is no secret that the House is synonymous with quality, tradition, experimentation, and creativity. These are the very qualities embodied by the 29-year-old creative, making him the best choice as the new face of FENDI. Born Woo Ji Ho, ZICO has become a household name in the Korean music scene with chart-toppers &ldquo;Any song,&rdquo; &ldquo;OKEY DOKEY (ft. MINO),&rdquo; &ldquo;SoulMate (ft. IU),&rdquo; &ldquo;I Am You, You Are Me,&rdquo; and &ldquo;BERMUDA TRIANGLE,&rdquo; since his debut as a K-pop artist in 2011. Much like the House he now represents, ZICO is best known for his artistry, talent, and ability to reinvent his image with every comeback.

ZICO has served as one of the frontrunners of the latest industry movement that has been redefining the image of Korean pop idols by pushing the envelope into the realm of self-producing. Famous for his lyrical prowess, intrepid comeback concepts, and music production skills, the singer-songwriter and rapper has proven himself to be a man of many talents. In 2019, after departing his previous group Block B where he served as the group&rsquo;s leader, ZICO established his own record label, KOZ Entertainment, which has now become a part of South Korean entertainment conglomerate HYBE.&nbsp;
He made his first public appearance after completing his mandatory military service in his debut as a new member of the FENDI family, ushering in a much-anticipated collaboration between the two creative powerhouses. The partnership is in line with FENDI&rsquo;s vision to support young generations of creative talents.

&ldquo;Seeing how FENDI has created wonderful projects with different creative talents around the world, I am excited to join the family to do great things together!&rsquo;&rsquo; said the singer-songwriter and rapper.&nbsp;
In his official ambassador portraits, ZICO sports a white denim jacket, t-shirt, jeans, and shirt from the FENDI Men&rsquo;s Summer Capsule 2022 Collection. The all-white ensemble is juxtaposed with the iconic Peekaboo ISeeU Mini &amp; Baguette to showcase the youthful and effortless style of millennials.

FENDI Announces Korean Rapper ZICO as New Brand Ambassador

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