The actor's partnership with Canali goes beyond a campaign.

Canali is opening a new chapter in its history with the appointment of Ethan Hawke as its new Global Brand Ambassador. Beginning with the Fall/Winter 2026 campaign, the American actor, director, and writer becomes the face of the Italian house in a collaboration that goes beyond a traditional partnership to express a shared vision of excellence.
For nearly four decades, Hawke has built a career guided by unwavering curiosity and a constant desire to grow. Rather than following a conventional path, he has forged a body of work where every role, film, and book reflects the same conviction: excellence is never something you fully attain—it is cultivated every day through practice, discipline, and a willingness to keep learning.
That philosophy echoes Canali's own. For more than 90 years, the Italian house has upheld the traditions of Italian sartorial craftsmanship, where mastery is built over time through precision, meticulous attention to detail, and the passing down of expertise from one generation to the next. "Ethan captivated us with the way he has built his career," says Stefano Canali, President and CEO of the House. "He has stayed true to himself, guided by curiosity and determination rather than convention, always willing to learn and evolve. More than an ambassador, Ethan embodies a modern idea of refinement—one rooted in character."
Hawke says he immediately recognized those same values in Canali. "I've always believed that who we become is shaped by what we practice. Confidence comes from curiosity, preparation, and experience. At Canali, I found that same quiet commitment, patience, attention to detail, and determination to do things well, day after day."
The Fall/Winter 2026 campaign shines a light on the invisible work behind every achievement. Through a series of intimate portraits and a cinematic short film, Hawke is seen in the moments that usually go unnoticed: rereading a script, rehearsing his lines, refining a gesture, or preparing to step on stage. Subtle references to some of the actor's most iconic characters are woven throughout the story, reminding us that great performances begin long before the curtain rises.
With understated, sensitive photography, Canali delivers a campaign that celebrates a contemporary vision of elegance built on enduring values. By bringing together the heritage of the Italian house and Ethan Hawke's singular journey, it pays tribute to an idea of excellence shaped by consistency, patience, and a passion for mastering one's craft.

Courtesy of Canali.

Ethan Hawke Is the New Global Brand Ambassador of Canali

L'OFFICIEL HOMMES PHILIPPINES JUNE 2026 - James Reid ₱600

L'OFFICIEL PHILIPPINES JUNE/JULY 2026 - Atasha Muhlach ₱600

L'OFFICIEL PHILIPPINES MAY 2026 - Kylie Verzosa ₱600

L'OFFICIEL PHILIPPINES APRIL 2026 - Rocio Zobel ₱600

L'OFFICIEL HOMMES PHILIPPINES MARCH 2026 - Andres Muhlach ₱600

L'OFFICIEL PHILIPPINES MARCH 2026 - Nadine Lustre ₱600 

L'OFFICIEL PHILIPPINES FEBRUARY 2026 - Mika Salamanca and Brent Manalo ₱600 

L'OFFICIEL HOMMES PHILIPPINES DECEMBER 2025 - Jay Chou ₱600

L'OFFICIEL PHILIPPINES DECEMBER/JANUARY 2025/2026 - Siobhan Moylan ₱600

L'OFFICIEL PHILIPPINES NOVEMBER 2025 - Pia Wurtzbach-Jauncey ₱600

Ethan Hawke Is the New Global Brand Ambassador of Canali

Recommended posts for you

Hommes