From award-winning labels to rising independent brands, these designers are expanding what menswear can look like today.

The menswear conversation is bigger than a handful of legacy fashion houses. Around the world, designers are bringing fresh perspectives to clothing using where they come from and how they see the world. Here are eight menswear designers you need to know.

Born in New York and raised by a French mother and a Filipino-Spanish father, Anthony Alvarez grew up between cultures. He later moved to Paris and studied at Cornell University. He launched Bluemarble in 2019 and was named an LVMH Prize semi-finalist in 2022. His Filipino background sits within a wider mix of influences that feels international and specific at the same time. The collections feature bright tailoring, crystal embellishment, distressed denim, technical pieces and oversized sportswear.

<h2>Ernest W. Baker</h2>

Founded in 2016, Ernest W. Baker feels like a family album with very good clothes. Reid Baker and Inês Amorim named the label after Baker’s grandfather, a Detroit advertising executive who remains an inspiration. The designers met while studying in Milan, where they became fascinated with the stylish older men they saw. The combination of classic Milanese style, Baker’s American background and Amorim’s Portuguese perspective inform the collections. References to David Lynch, 1970s nightlife and old family photographs give its take on classic menswear a darker and occasionally strange sense of humor.

Ahmed and Razan Hassan founded KML (pronounced kamal) in Saudi Arabia in 2022. The name comes from the Arabic concept of completeness, an idea the siblings explore through the relationship between the garment and the body. The designers are particularly interested in how ideas of masculinity have changed across generations. Their clothes take cues from regional dress, including the fluid garments, jewelry, color and decorative traditions historically worn by men across Saudi Arabia. Ahmed’s background in architecture informs the way KML handles structure and proportion: cropped jackets, wrapped skirts and wide leather belts, as well as reworked traditional tunics with open backs and asymmetrical shoulders.

LAD/ brings several places into one brand. Founded by Congolese designer Ladislas Mande and developed under the creative direction of Sam Lambert and Shaka Maidoh of fashion collective Art Comes First, the label draws from Italian garment-making while weaving in Congolese culture, British style and Japanese attention to detail. Its name combines Ladislas with the British term “lad”, a nod to the different influences behind the clothes.

Founded by Pedro Andrade and Paula Kim, P. Andrade approaches Brazilian fashion through a different lens. Andrade previously founded the streetwear label Piet, while Kim studied at Central Saint Martins and worked for brands including Dior, Burberry, Diane von Fürstenberg, Tommy Hilfiger and Zara. They launched P. Andrade together in 2021, combining his streetwear experience with her technical fashion background. Looking to Brazil's art, science, biodiversity and textile traditions, the husband-and-wife duo creates utilitarian menswear rooted in experimentation, innovation, sustainability and more.

<h2>Post Archive Faction</h2>

Post Archive Faction treats each collection as an update. The Seoul-based label numbers its releases as different versions, allowing construction ideas and recurring shapes to develop over time. Founder Dongjoon Lim studied industrial and spatial design at Hongik University before working as a user-experience designer. He later taught himself menswear and launched PAF in 2018, incorporating his product-design background by creating jackets and trousers that are divided by curved seams, asymmetric panels and contrasting materials. Outerwear is shifted away from expected proportions, while technical fabrics are used to create pieces that feel almost anatomical.

Soshi Otsuki has spent the past decade finding new life in the Japanese suit. The designer grew up in Chiba and studied menswear at Bunka Fashion College while also attending Coconogacco. He founded Soshiotsuki in 2015 and became an LVMH Prize semi-finalist after presenting only two collections in 2016. Nearly a decade later, he returned to the competition and won the 2025 LVMH Prize. Through his label, he looks closely at the country’s salarymen and the way European tailoring developed its own character once it reached Japan. Otsuki also references Japanese classical performing arts and the excess of the country’s 1980s bubble era.

Kiichiro Asakawa learned about clothing by taking it apart. Before launching his own label, the self-taught designer worked with repurposed vintage and later opened the Tokyo store Carol in 2016. His earliest pieces began as remade garments sold directly through the store. Asakawa launched Stein later that year with a few styles of trousers. The label changed its name to ssstein for the Fall/Winter 2024 season and received the Fashion Prize of Tokyo 2025, which supported its move into Paris. Asakawa’s clothes are often built from familiar pieces such as overcoats, work jackets, loose trousers and knitwear, but the twist comes from his use of proportions and chosen fabrics.

The Designers Defining a New Era of Menswear

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