From diamond-studded rarities to custom-built collaborations, CR7&rsquo;s collection is the definition of statement-making luxury.

Fresh off the Saudi Super Cup in Hong Kong&mdash;where he drew airport crowds, fans at training sessions, and wall-to-wall media&mdash;Cristiano Ronaldo once again reminded everyone that his presence extends beyond the pitch. The Portuguese star, now one of football&rsquo;s most enduring icons, has a wrist game that matches the weight of his career. Each piece in his rotation tells its own story: extravagant, rare, and always a reflection of CR7&rsquo;s taste for the extraordinary.

A longtime partner of the game, Hublot is never far from Ronaldo&rsquo;s wrist. His MP-09 Tourbillon Bi-Axis is anything but ordinary&mdash;crafted in the brand&rsquo;s signature King Gold and set with hundreds of trapeze-cut diamonds across the case, crown, and pushers. It&rsquo;s both a technical feat and a showpiece, mirroring the precision and power that have defined Ronaldo&rsquo;s game.
Hublot MP-09 Tourbillon Bi-Axis, Price upon request, <a href="https://www.hublot.com" target="_blank" rel="noopener">Hublot</a>

Hublot

Among the most eye-catching in his collection, the Rolex GMT-Master II Ice remains the most expensive watch ever produced by the brand. No longer in production, the full white-gold case, bracelet, and bezel are paved with 30 carats of diamonds. Originally retailing at $586,000, it&rsquo;s now a unicorn on the secondary market&mdash;coveted, scarce, and symbolic of a player who&rsquo;s always operated in rarefied air.
Rolex GMT-Master II Ice, Price upon request, <a href="https://www.rolex.com/" target="_blank" rel="noopener">Rolex</a>

Rolex

Ronaldo&rsquo;s two-decade friendship with Jacob Arabo has produced some of his boldest timepieces. In 2022, Jacob &amp; Co. created a one-off Bugatti Chiron Baguette CR7 for him, inspired by his favorite supercar. The titanium case keeps it wearable, while over 21 carats of baguette-cut diamonds make sure it still stuns. A CR7 logo sits proudly at center, a perfect blend of car fanatic and watch collector.
Jacob &amp; Co. Bugatti Chiron Baguette CR7, Price upon request, <a href="https://jacobandco.com/" target="_blank" rel="noopener">Jacob &amp; Co.</a>

Jacob & Co.

If there&rsquo;s a theme in Ronaldo&rsquo;s collection, it&rsquo;s diamonds. His Franck Muller Invisible Set Tourbillon pushes the craft to extremes: 474 princess-cut stones cover the white-gold case and bracelet so seamlessly the metal all but disappears. Around the six o&rsquo;clock tourbillon, 21 rubies provide a flash of red&mdash;a nod to the colors of Portugal&rsquo;s national team.
Franck Muller Invisible Set Tourbillon, Price upon request, <a href="https://www.franckmuller.com/" target="_blank" rel="noopener">Franck Muller</a>

Franck Muller

Another chapter in the Jacob &amp; Co. partnership, the Epic X is as personal as it gets. The skeletonized movement is supported by two vertical bridges&mdash;one engraved with Ronaldo&rsquo;s figure, the other with his CR7 logo and signature. The mainspring barrel is shaped like a football, while the sapphire caseback carries his iconic No. 7. It&rsquo;s not just a watch, but a mechanical portrait of his career.
Jacob &amp; Co. CR7 Epic X, Price upon request, <a href="https://jacobandco.com/" target="_blank" rel="noopener">Jacob &amp; Co.</a>

Photography courtesy of Instagram/@cristiano.

Cristiano Ronaldo’s Watch Game Is as Legendary as His Career

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