Paloma Urquijo Zobel de Ayala, creative director of Ayala Land Hospitality, ushers in a new era of Philippine hospitality. At the helm of Seda Hotels, she leads the corporation like a seasoned guitarist—attuned, confident, and in sync with her ensemble. A fan of country music, Paloma brings soul to sales, believing that good business starts with listening, having a keen ear, taking notes, and delivering the brightest performance. That's how you build harmony. That's how you scale up.
