TUMI embraces and presses on with the Alpha Bravo legacy of movement with their campaign so fittingly entitled Life in Forward Motion.

With over a decade of giving people a unique experience when it comes to innovation and utilitarian design, luxury travel essentials brand TUMI is breaking into their new era of the renowned Alpha Bravo collection. TUMI embraces and presses on with their legacy of movement with their campaign so fittingly entitled Life in Forward Motion. The latest evolution of the collection showcases over two dozen new silhouettes which center on modularity, sustainability&ndash;a new take on their signature ballistic nylon&ndash;with longevity in mind. Select pieces will be made available in seasonal colorway, as the bags are made in a durable ripstop reminiscent of rugged parachute fabric.
&nbsp;Each style in the Alpha Bravo collection is compatible with the new TUMI+ travel accessories&ndash;a modular ecosystem ready to be used in customizing your bag based on personal needs while complementing a non-stop lifestyle. TUMI+ attaches not only to the Alpha Bravo collection, but to an array of other TUMI+ pieces by using daisy chains, G-hooks, and carabiners. Every backpack, sling, chest pack, briefs, duffel, and crossbody was crafted with recycled materials and military inspiration to give everyone ready durability. Built-to-last and sleek all the same, the Alpha Bravo collection of TUMI is perfect for jet-setters and those who are travelers at heart&ndash;absolutely anyone and everyone who is on the road to adventure

Setting the spotlight on the collection, TUMI brought together a series of four short films starring an international cast known as the "TUMI Crew&rdquo;. If there is one thing every &ldquo;TUMI Crew&rdquo; member has, it is an ahead-of-time spirit. 
&nbsp;Truly bringing the Alpha Bravo collection to life, the campaign sets the stage with prominent directors, Autobahn and Andy Madeleine. Chapter 1 of the series starred&nbsp; F1 Driver and Gamer Lando Norris sporting the Navigation Backpack, Mason Duffel, and the Classified Waist Pack.&nbsp; The junior champion and 5-time Formula 1 podium-finisher started racing at 7 years-old and became the youngest World Karting Champion at 14. Needless to say, he was a catalyst&ndash;joining Formula 1 as the youngest ever British Formula 1 driver at only 19.

Chapter 2 focused on professional footballer and role model Son Heung-Min and his TUMI Logistics Backpack, Navigation Backpack, and Liaison. Being 2019&rsquo;s highest-scoring Asian player in the Champion's League, he has been dubbed the best football player in Asia 6 times. His humble and carefree attitude is contagious, while his popularity unites fans and enthusiasts alike.

Chapter 3 shines a light on&nbsp; Grammy-winning and Golden Globe and Emmy-nominated Actor, performer, and musician Anthony Ramos. The seasonal Recruit Chest Pack, the Ally Pack, and the Transport Pack are featured alongside the TIME 100's prestigious "Next" list member. A master storyteller and overall creative visionary, he is an emerging leader who advocates for shaping the future.

Chapter 4 revolves around acclaimed singer-songwriter Gracie Abrams and the TUMI Platoon Sling, Junior Crossbody, and Search Backpack. Being known for her vulnerable and personal lyrics, she has been crowned as one of seven breakout female musicians by Vogue UK. Introspective, one-of-a-kind, and powerful, she brings musicality into everything she does.

TUMI Moves Forward With Their New Alpha Bravo Collection

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