The Paper Bunny has officially opened its first store in the Philippines, bringing its cult-favorite blend of fashion and functionality to the heart of BGC. From immersive design details and a special collaboration with Filipino artist Leeroy New to festive releases and in-store exclusives, here&rsquo;s everything you need to know before you visit the brand&rsquo;s newest boutique.

In a landscape where fashion often flirts with the impractical, The Paper Bunny has long stood apart for proving that utility and good taste don&rsquo;t have to sit on opposite ends of the design spectrum. Its pieces, feather-light yet structured, minimalist yet cheerfully youthful, have become the quiet essentials of a generation that&rsquo;s always on the move. These are not bags you carry once, then retire. They&rsquo;re bags that live with you: on long commutes, in makeshift caf&eacute;s-turned-offices, in the unpredictable in-betweens of everyday city life.
So perhaps it was only a matter of time before the Philippines, a country whose urban routine is defined by mobility, flexible work, and an embrace of practical chic, would welcome the brand into its physical landscape. This November, The Paper Bunny opened its doors at Uptown Mall, BGC, its first permanent store outside Singapore &mdash; and a long-awaited homecoming for a Filipino fanbase that&rsquo;s been loyal from afar.
As co-founders Jaime Lee and Justin Tan told L'Officiel Philippines, &ldquo;The Philippines has always felt like the natural next step for us. Our Filipino community has been one of our most engaged and supportive over the years, and we&rsquo;ve always felt such warmth and creativity from here that resonates deeply with who we are as a brand.&rdquo;&nbsp;

<h4 class="p1">A Store Built for Discovery &mdash; Not Just Shopping</h4>
Spread across 1,666 square feet, the BGC boutique is The Paper Bunny&rsquo;s largest space yet &mdash; an expansion not only in size but in imagination. Described as &ldquo;tactile,&rdquo; &ldquo;immersive,&rdquo; and &ldquo;intimate,&rdquo; the store was conceptualized as an invitation to slow down, wander, and touch.
Its philosophy is consistent with the brand DNA laid out in the press release: &ldquo;an immersive artisanal atmosphere where customers can define their own version of an intentional, everyday life.&rdquo;
Inside, handcrafted details line every corner &mdash; high-gloss surfaces paired with earthen textures, hand-hewn wood, sculptural pillars, and a flow that feels more atelier than mall store. Lee and Tan emphasize this sensory intention, sharing, &ldquo;We wanted the store to feel like stepping into The Paper Bunny universe &mdash; thoughtful, tactile, and full of quiet discovery&hellip; Every detail was designed to reflect our philosophy of intentional living and thoughtful design, from the handcrafted textures and sculptural pillars to the way the space flows and invites exploration.&rdquo;
Anchoring the space is The Atelier, a color-block enclave designed for seasonal curations, storytelling, and brand experiences &mdash; a physical interpretation of Paper Bunny&rsquo;s belief that design evolves as people do.

<h4 data-start="3126" data-end="3179">A Filipino Touch: Leeroy New&rsquo;s Sculptural Arc</h4>
To mark the brand&rsquo;s Manila debut, The Paper Bunny collaborated with celebrated Filipino artist Leeroy New on a striking in-store installation. Inspired by one of the brand&rsquo;s most iconic silhouettes, The Arc, the piece is crafted using waste materials sourced from both Singapore and the Philippines &mdash; an iridescent, sculptural nod to the holiday season and to cultural connection.

Lee and Tan see it as a symbolic gesture. &ldquo;Leeroy&rsquo;s work is so imaginative and full of life, yet deeply rooted in sustainability and community&hellip; The installation reimagines our Arc bag using discarded materials from both Singapore and the Philippines &mdash; including woven elements crafted by Filipino artisans. It&rsquo;s a symbolic merging of worlds: a reflection of creativity, sustainability, and the cultural connection between our two homes.&rdquo;
<h4 data-start="4054" data-end="4102">Why the Philippines Matters to the Brand</h4>
Beyond numbers or geography, the founders speak of the Philippines with a sense of belonging &mdash; a market that already understood the brand before it physically arrived. The decision to expand here, they stress, was personal.
&ldquo;Opening our first store outside Singapore in Manila feels like bringing The Paper Bunny home to a community that has always believed in us. We&rsquo;re so excited for people here to finally experience the brand in person and make it part of their everyday lives."
And there is perhaps no market more primed for Paper Bunny&rsquo;s blend of stylish pragmatism than Manila. Here, bags aren&rsquo;t afterthoughts &mdash; they&rsquo;re daily lifelines for commuters navigating multi-hour journeys, for remote workers who have made caf&eacute;s their daytime studios, and for a generation that demands multifunctionality without compromising personality.
Paper Bunny&rsquo;s bags, with their featherweight builds, thoughtful pockets, and versatile silhouettes, resonate with exactly this lifestyle. They&rsquo;re as good-looking as they are hardworking. And that balance is why Filipino fans have flown them home in suitcases, ordered them internationally, or queued for drops online. Now, they can experience the full universe in person.
<h4 data-start="6421" data-end="6468">The Experience They Want Manila to Feel</h4>
In the end, the founders envision the new boutique not just as a place to shop, but a place to breathe and a moment of calm amid the city&rsquo;s momentum.
&ldquo;For us, it&rsquo;s more than just a retail space &mdash; it&rsquo;s an experience that brings together art, craft, and community.&rdquo;

The Paper Bunny Is Now in the Philippines: A Complete Guide to the New BGC Store

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