Hollywood's hottest accessory is set to disappear forever.

AUPEN has dropped what could be the final restock of its iconic Nirvana bag, famously loved by Taylor Swift and countless other Hollywood A-listers. With the brand announcing its plans to discontinue some of its most beloved designs following its LVMH M&eacute;tiers d'Art partnership, this might be your last chance to grab this must-have accessory. In an interview with WWD, the brand has also confirmed that it is heading for a price increase with its upcoming LVMH M&eacute;tiers d'Art partnership.

Taylor Swift spotted with the<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> AUPEN Nirvana Noir</a> on two occasions.

Hailey Bieber spotted with the discontinued<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> Purpose Noir</a> on two occasions.

Beyonc&eacute; and Blue Ivy Carter spotted with the discontinued<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> Purpose Noir</a> on three occasions.
Since its founding in November 2022, AUPEN has built a reputation of cool understated elegance with its sculptural designs that do not have logos. Loved by A-list style icons, the independently owned AUPEN has joined the elitist, celebrity-approved quiet luxury club together with brands such as The Row, Loro Piana, Khaite, and Ala&iuml;a. This elite group of brands are similar in a few ways&mdash;firstly they are not widely distributed yet instantly recognisable, secondly, they are touted by the same cool girls from Hailey Bieber to Kylie Jenner. Compared to The Row&rsquo;s &lsquo;Margaux&rsquo; bag at USD $4,900, Khaite&rsquo;s &lsquo;Olivia Hobo&rsquo; at USD $2,000, and Ala&iuml;a&rsquo;s &lsquo;Le Teckel&rsquo; starting at $2,450, AUPEN products are priced reasonably from USD $340.
AUPEN, known for its understated elegance, has become a key player with its timeless and high-quality designs. Fashion editors have praised the brand for setting the standard in 'quiet luxury,' offering sophisticated, trans-seasonal accessories. The concept of 'quiet luxury' gained momentum in 2023, with high-profile pop culture moments like Gwyneth Paltrow&rsquo;s court appearances and Succession&rsquo;s portrayal of elite wealth. As a result, the brand saw a notable surge in searches in early 2024.

Olivia Rodrigo spotted with the<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> unreleased AUPEN crocodile leather strap bag</a> and the discontinued<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> Joy Noir</a> on two occasions.
This has led to sold out listings minutes after each time AUPEN drops a product. AUPEN's does not pay celebrities, instead their growth has been a result of organic, word-of-mouth promotion. The brand&rsquo;s pieces being worn repeatedly by A-listers in their daily lives is testament that they are genuine fans of the bags, and not contractual obligations. In today&rsquo;s influencer-driven world, this kind of organic celebrity love is rare.

Selena Gomez spotted with the<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> Nirvana Blush</a>,<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> Nirvana Noir</a>, discontinued&nbsp; <a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener">Miracle Ice</a>, and the discontinued<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> Purpose Ice</a> on five occasions.

Emma Stone spotted with the discontinued<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> Splash Earrings</a> on six occasions.

Jennifer Lawrence spotted with the discontinued<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> Fearless Re-Edition Noir</a> on four occasions.
Notably, Taylor Swift&rsquo;s favorite Nirvana bag has quickly become a must-have in the celebrity closet. And if you&rsquo;re hoping to grab a piece of fashion history and pop culture, act fast. The current restock might be the last chance to get this icon before it is discontinued. Alternatively, there is always the $2,000+ Ala&iuml;a or Khaite bags you can rely on to always be in stock for purchase. So, what are you waiting for? This isn&rsquo;t just a bag&mdash;it&rsquo;s a piece of celebrity fashion history, and it&rsquo;s disappearing faster than a Swiftie concert ticket.

Emily Blunt spotted with the<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> Nirvana Ash</a> and<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> Nirvana Noir</a> on two occasions.

Emma Roberts spotted with the discontinued<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> Joy Scarlet</a> and<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> Nirvana Earth</a> on three occasions.

Charli XCX and Lady Gaga spotted with the<a href="https://www.aupen.com/collections/bags" target="_blank" rel="noopener"> Nirvana Noir</a>.
Here are some of the influencers that are styling AUPEN:

The<a href="https://www.aupen.com/products/nirvana-noir" target="_blank" rel="noopener"> AUPEN Nirvana Noir</a> spotted on<a href="https://www.instagram.com/chiapiscedda/?hl=en" target="_blank" rel="noopener"> @chiapiscedda</a> and<a href="https://www.instagram.com/carly_mc" target="_blank" rel="noopener"> @carly_mc</a>.

The<a href="https://www.aupen.com/products/nirvana-snow" target="_blank" rel="noopener"> AUPEN Nirvana Snow</a> spotted on<a href="https://www.instagram.com/shlaikovaelena/?hl=en" target="_blank" rel="noopener"> @shlaikovaelena</a> and<a href="https://www.instagram.com/ontheroadwithjen/?hl=en" target="_blank" rel="noopener"> @ontheroadwithjen</a>.&nbsp;

The<a href="https://www.aupen.com/products/nirvana-crochet" target="_blank" rel="noopener"> AUPEN Nirvana Crochet</a> spotted on<a href="https://www.instagram.com/evprek/?hl=en" target="_blank" rel="noopener"> @evprek</a> and<a href="https://www.instagram.com/lizzybrownxx/?hl=en" target="_blank" rel="noopener"> @lizzybrownxx</a>.
Don&rsquo;t miss out on a piece that has enchanted everyone from Hollywood A-listers to fashion insiders&mdash;it&rsquo;s time to grab your AUPEN Nirvana bag before it&rsquo;s gone for good!

Taylor Swift's Beloved Nirvana Bag is Back—Possibly For the Final Time!

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