A sleek new store, a heartfelt collaboration with his sisters, and a holiday collection that champions real, wearable glamour, Rajo Laurel&rsquo;s latest chapter at Power Plant Mall proves that fashion&rsquo;s truest luxury lies in family, function, and storytelling.

Trust designer Rajo Laurel to amp up the theatrics when it comes to a store and holiday collection launch. What we all thought to be a quiet and intimate afternoon at his newly opened boutique in Power Plant Mall turned into a full-blown celebration &mdash; and a fashion show &mdash; at The Fifth.
But, in true Rajo fashion, the show wasn&rsquo;t your typical runway spectacle. Part talk show and part showcase, the presentation unfolded like an intimate dialogue between Rajo, his muses, and his audience. It was, at its core, a love letter to women &mdash; and to family &mdash; wrapped in fabric and memory.
The afternoon began inside the newly reimagined RAJO Store, a contemporary enclave that is sleek yet ethereal, simple yet thoughtful, architectural yet fluid. The space, much like its creator, is a study in contrast: fresh but familiar, modern but rooted in nostalgia. It set the tone for what would follow: a reflection on evolution, collaboration, and homecoming.

The program at The Fifth revealed the heart of it all &mdash; Rajo&rsquo;s Holiday 2025 Collection, his most personal and collaborative yet. For the first time in his decades-long career, he designed alongside his sisters, Venisse Laurel-Hermano and Gela Laurel-Stehmeier. The result? A collection that feels less like a designer dictating and more like a family in conversation.
&ldquo;The process was both challenging and enlightening,&rdquo; Rajo shared. &ldquo;They are the women who know my heart the most. They were my original muses, my biggest supporters, and my most impassioned critics.&rdquo;
The collaboration was not without friction, but that was precisely what made it rich. Venisse, who serves as the brand&rsquo;s Chief Operating Officer, brought her pragmatic point of view as a career mother. &ldquo;Fashion, to me, must be practical. Versatile. Timeless,&rdquo; she noted. Meanwhile, Gela, the youngest of the three and a celebrated makeup artist, was unafraid to question everything. &ldquo;I love pushing the boundaries and challenging what&rsquo;s possible,&rdquo; she said. &ldquo;The beautiful thing about collaborating with family is we can be vulnerable and honest. We find creative solutions together.&rdquo;
This creative push-and-pull manifested in a collection that embodies what Rajo describes as &ldquo;fashion with purpose.&rdquo; Each piece was designed with versatility at its core; multi-way garments meant to be worn, reimagined, and repeated. The collection champions the idea of investment dressing, proving that beauty can be functional and enduring.
Standouts include an A-line black knit dress that flatters multiple body types, a crisp white cotton button-down accented with organza piping, and wide-leg cropped trousers elevated with sleek side panels. The philosophy is clear: clothing that meets real women where they are &mdash; stylish, busy, and ever-evolving.

Rajo&rsquo;s designer letter for the collection puts it beautifully, &ldquo;Fashion is my love language. Through shapes and silhouettes, I get to celebrate the beautiful women who inspire me. My fulfillment is predicated on using my art to unleash her most exquisite self, evoke joy, and play a role in the milestones in her life.&rdquo;
He continues, almost poetically, &ldquo;Brought up in a family of artists, I was always taken with the beguiling nature of fantasy and the uplifting power of imagination... It is in looking to the past that we found the inspiration and motivation to propel the RAJO store brand into the future. After all, evolution is where memory meets possibility.&rdquo;
That sentiment echoed through the evening, from the way the models moved through the crowd to the laughter that filled the room as Rajo and his sisters reminisced about their shared history. The energy felt familial, unpretentious, and deeply grounded in love.
And of course, no Rajo celebration would be complete without his friends and muses cheering him on. Among the crowd were Georgina Wilson, Kyline Alcantara, and Mond Gutierrez, who gathered to toast not just a collection, but a legacy that continues to evolve with grace, wit, and heart.

As the night wound down, Rajo&rsquo;s words lingered, &ldquo;Through this collaboration with my sisters, I am brought back to the most important place where I find comfort and happiness. I am brought back home.&rdquo;

Rajo Laurel’s New Boutique and Holiday Collection Feel Like His Most Authentic Work Yet

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