The P-pop group members Gelo, Akira, JL, Mikki, and Nate have been announced as the latest ambassadors of the global fashion giant H&amp;M.

CREATIVE DIRECTION Danyl Geneciran VIDEO DIRECTION&nbsp;MV Isip PHOTOGRAPHY Regine David STYLING Julian Rodriguez GROOMING Jaime Sy 
The global fashion brand launches MUSIC x ME campaign that aims to promote and spotlight on up-and-coming OPM artists, starting with BGYO as their newest ambassador.
H&amp;M is known for incorporating music as a marketing driving force, and with the launch of the platform MUSIC x ME, the brand's goal is to engage and allow consumers discover new artists and sound.

This campaign also dives not just into the artists themselves, but the stories of inspiration behind them to ecourage other aspiring artists to explore and do the same. With BGYO's distinct identity and catchy tunes, H&amp;M wants to "go behind the music", and show the narrative of passion and hard work that goes into what they do, how the music they've created has been considered refreshing to many, and how that applies to their personal styles.&nbsp;
Produced by BGYO's Visual Director Danyl Geneciran, these fun set of photos and videos shows BGYO express their style through H&amp;M MUSIC x ME.

H&M Music x Me feat BGYO

Presenting H&M Music x Me feat BGYO

Find songs by BGYO and more inspiration through OPM by checking out <a href="https://open.spotify.com/playlist/1L6xkC4J0iYqFATlUWKKaY?si=_X1ge5muQR-DOuyUQAh_ZA&amp;nd=1">H&amp;M's Spotify playlist</a>.
The "Blanks Staples" collection is now avaialable at <a href="https://www2.hm.com/en_asia5/index.html">www.hm.com </a>and participating stores nationwide.

BGYO is H&M’s Newest Ambassador

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