<p>From <em>Pursuit of Jade</em>&rsquo;s Zhang Ling He to <em>Shine On Me</em>&rsquo;s Song Wei Long, these Asian stars all love the Gucci Paparazzo.</p>

<p data-start="183" data-end="715">Chinese entertainment has never felt more globally visible. Overseas viewers are bingeing Chinese hit streaming shows, and Netflix&rsquo;s 2026 Chinese-language slate puts titles like <em data-start="361" data-end="378">Pursuit of Jade</em>, <em data-start="380" data-end="393">Shine on Me,</em> and <em data-start="398" data-end="422">When I Fly Towards You</em> in easy reach of international audiences. That matters, because the stars leading these dramas are no longer just local screen favorites; they are becoming the kind of faces that set Pinterest boards, drive search traffic, and shape what fashion feels current. <span class="" data-state="closed"></span></p>
<p data-start="717" data-end="1223">Enter <strong>Generation Gucci</strong>, Demna&rsquo;s lookbook concept built around &ldquo;an imaginary Gucci show that never happened,&rdquo; with archival codes reworked through a fresh lens. At the center of it is the <strong>Paparazzo</strong>: a structured top-handle bag with a flap, an expandable gusset, and the House&rsquo;s familiar Horsebit, Web and GG canvas language woven into the design. It is the kind of bag that reads less like a seasonal accessory and more like a new Gucci signature already being worn in.</p>
<p data-start="717" data-end="1223"><strong>Zhang Ling He</strong> and<strong> Song Wei Long</strong> make the strongest case for why the campaign feels so on-the-pulse. Gucci has already cast Zhang in a Chinese Valentine&rsquo;s Day story and Song in a friendship-led campaign, while their drama credits give them serious streaming reach: Zhang fronts Netflix&rsquo;s <em data-start="1512" data-end="1529">Pursuit of Jade</em>, and Song stars in <em data-start="1549" data-end="1562">Shine on Me</em> after earlier breakouts like <em data-start="1592" data-end="1607">Find Yourself</em> and <em data-start="1612" data-end="1622">Go Ahead</em>. In the Generation Gucci press release, Zhang wears Look 8 in a gingham wool jacket, denim pants, and a cotton poplin shirt with a large Paparazzo; Song follows in Look 24, swapping into a denim bomber, T-shirt, and denim pants with the same large top-handle bag.</p>

<p><strong>Tian Xi Wei</strong> and <strong>Zhou Yi Ran</strong> extend that same energy. Gucci had already paired them in its Year of the Dragon story, and both are very much part of the current C-drama conversation: Tian is the breakout face of <em data-start="2134" data-end="2151">Pursuit of Jade</em>, while Zhou &mdash; an actor and singer &mdash;is best known internationally for <em data-start="2218" data-end="2242">When I Fly Towards You</em>. Here, Tian&rsquo;s Look 44 leans into a silk poplin zip jacket and matching trousers with a medium Paparazzo, while Zhou&rsquo;s Look 18 keeps things sharp in shirt-and-denim separates, finished with an Interlocking G belt, moccasins and a large Paparazzo.</p>

<p><strong>Shen Yu Jie</strong> and <strong>Zhao Jia Li </strong>bring the Gucci Paparazzo into focus. Shen is a rising actress known for&nbsp;<em data-start="2643" data-end="2658">Only for Love</em> and <em data-start="2663" data-end="2680">Coroner&rsquo;s Diary</em>, while Zhao has model credentials that predate her screen profile, including a runway debut and a steady editorial presence. Shen&rsquo;s printed silk shirt and midi skirt, and Zhao&rsquo;s silk shirt-and-skirt pairing keep the silhouette polished, letting the medium Paparazzo act as the campaign&rsquo;s anchor piece.</p>

<p>And then there is <strong>Ni Ni</strong>, the most established name in the mix. Gucci identifies her as a global brand ambassador, and her recent Gucci campaigns have already ranged from Valigeria to Eyewear and the Year of the Snake story with Xiao Zhan; she also rose to fame with Zhang Yimou&rsquo;s <em data-start="3376" data-end="3396">The Flowers of War</em> and remains one of China&rsquo;s most recognizable style figures. Her off-duty Paparazzo sighting in Sichuan last year makes the bag feel less like a campaign prop and more like a handbag that has already slipped into celebrity rotation.</p>

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<p data-start="3668" data-end="4079">The Paparazzo is unmistakably Gucci, and that is the point. In Generation Gucci, it becomes the kind of piece that can travel from a drama set to an airport, from a lookbook to an off-duty photo, and still read as the same object of desire.&nbsp;<span class="" data-state="closed"></span></p>
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Meet the New Gucci Handbag Chinese Celebrities Are Obsessed With

L'OFFICIEL PHILIPPINES APRIL 2026 - Rocio Zobel ₱600 

L'OFFICIEL HOMMES PHILIPPINES MARCH 2026 - Andres Muhlach ₱600

Meet the New Gucci Handbag Chinese Celebrities Are Obsessed With

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