From custom caps to 3D drones, New Era Philippines just redefined what an anniversary party looks like.

New Era Philippines just turned 10, and instead of a basic anniversary party, they gave us a whole city. On July 12, the SMX Convention Center in Manila transformed into New Era City, a mega street-style playground.

Guests entered through a massive cap-shaped arch and landed on &ldquo;10th Street&rdquo;,&nbsp; a visual timeline that celebrated New Era&rsquo;s decade-long run in the Philippines.
Big names from the brand pulled up, including New Era Philippines President Melvin Lloyd Lim, COO Maritess-See Lazaro, and Daniel Broderick of New Era Asia Pacific. They were joined by the VIP League, aka the cap community&rsquo;s most dedicated collectors.&nbsp;
Inside, New Era City was split into blocks like a real street map. The Legacy Block displayed rare caps, PH exclusives, and a VIP &ldquo;Share Your Glory&rdquo; wall. The New Era Block was for guests personalizing their caps with heat press, embroidery, or patches while shopping the Anniversary Collection. The WIP Block previewed 10 upcoming collabs, including Voltes V, Attack on Titan, Demon Slayer, Parokya ni Edgar, and even Oatside Milk. Yes, a milk collab. Yes, we want it.

The food was also a hit. Food Avenue had snacks from collab favorites like Krispy Kreme, Pick-Up Coffee, Jamba Juice, Yellow Cab, and Versus Barcade. Meanwhile, the Town Hall had a sari-sari store-themed area featuring Slimsulit, Titan 22, and Eraserheads. There were mini games, hoop shoots, live DJs, and over 100 collab caps on display. Heaven.
On stage was Culture Conversations, a panel on how streetwear evolved from niche to norm. Moderators Lex Celera and Paulo Reyes sat down with key voices, including stylist Florian Trinidad, Commonwealth co-founder Michael Concepcion, and model Brent Javier, as well as international legends Chooee Hwang and Mr. Sabotage.&nbsp;

As the sun went down, the concert came alive. OG icons and new-gen stars like Sandwich, Gloc-9, Ely Buendia, Al James, Elmo and Arkin Magalona, and Parokya Ni Edgar took the stage. And to close it out? A massive 3D drone show lit up the sky, telling the story of New Era&rsquo;s journey.

Ten years of caps, collabs, and culture. If this event proved anything, it&rsquo;s that New Era Philippines is nowhere near done. The next chapter is gonna be epic.

Inside New Era City: A 10th Anniversary Celebration Like No Other

L'OFFICIEL HOMMES PHILIPPINES JUNE 2025 - Cole Micek ₱600

L'OFFICIEL PHILIPPINES JUNE/JULY 2025 - Intimate Encounters ₱600

Inside New Era City: A 10th Anniversary Celebration Like No Other

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