The cult-classic sneaker returns in exclusive new colorways at Foot Locker&mdash;blending early-2000s runner DNA with modern-day fashion cred. Worn by pro athletes, styled by insiders, and built for round-the-clock wear.

Sneakers are no longer just built for performance. They&rsquo;re a powerful tool of self-expression. From the gym floor to the city sidewalk, what you lace up says as much about your style sensibility as the clothes you pair with them. And now, New Balance is serving a fresh drop that proves this even further: two new colorways of the cult-favorite 740, available only at Foot Locker.
With its low-slung profile and slightly nostalgic silhouette, the New Balance 740 has long been a sleeper hit among those who know: fashion stylists, off-duty athletes, and sneaker obsessives who gravitate toward under-the-radar kicks with timeless swagger. Originally a daily runner worn hard by the mile, the 740 now returns from the archives with an elevated look and feel, designed for the fashion-forward mover who's always on the go.

This latest campaign leans into that all-day ethos. Set between the cultural contrasts of London and Miami, New Balance taps footballer Eberechi Eze and WNBA star Cameron Brink to front the visuals. The two athletes, each known not only for their professional prowess but also for their personal style, embody what the 740 is all about: versatility, individuality, and an effortless blend of sport and street.
"I love the functionality of the 740," says Eze, whose creative flair on the pitch mirrors his easygoing yet polished aesthetic. "No matter what I'm wearing, the shoe elevates any look." Whether styled with baggy denim and a bomber or paired with techy shorts and a clean hoodie, the 740 fits into any wardrobe rotation without trying too hard.
For Brink, the sneaker's appeal lies in its adaptability. "I love how sporty and stylish they are," she says. "They're the perfect sneaker to dress up or dress down." It&rsquo;s that same duality that has made New Balance a steady force in the fashion-sneaker crossover lane: refined enough to wear out to dinner, performance-savvy enough for a fast-paced day.

Design-wise, the updated 740 keeps things familiar but with just enough edge to feel current. Whether you&rsquo;re discovering the 740 for the first time or circling back as a longtime fan, this Foot Locker-exclusive release feels like a proper fashion moment. From 7:40 AM commutes to 7:40 PM link-ups, it&rsquo;s the new all-day essential.

The New Balance 740 Just Got a Major Style Refresh

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The New Balance 740 Just Got a Major Style Refresh

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