The travel brand has announced the German-born South Korean actress as its newest ambassador.

TUMI has launched Asra, the latest collection of women&rsquo;s handbags designed for the effortlessly stylish and on-the-go modern woman. To celebrate the launch in Singapore, the label has announced South Korean actress Mun Ka Young as the face of the new line, and flew her in to commemorate her first-ever campaign for the brand.

The Asra collection seamlessly transitions from day to night, with feminine designs and elevated accents that merge functionality with style. The collection includes three different sizes and four compelling colors &ndash; TUMI&rsquo;s core Black and three seasonal colors Moonlight, Cameo Rose, and Purple Sunset, and the latter, a vibrant colorway inspired by the beautiful landscapes of Sentosa island in Singapore. Each Asra bag features pleating with a soft structure, coordinating hardware, and a knotted shoulder strap for added visual and textural interest, adding TUMI&rsquo;s signature design touch to each piece.&nbsp;
To introduce the collection, TUMI partnered with Mun Ka Young for a stunning campaign that channels the elegance and modern allure of the Asra collection, directed by C Prinz and photographed by Bibi Cornejo Borthwick.&nbsp;

&ldquo;We&rsquo;re excited to welcome Mun Ka Young as our newest global TUMI Ambassador. She embodies everything we want the TUMI woman to feel confident, successful, and empowered,&rdquo; said Jill Krizelman, TUMI&rsquo;s Senior Vice President of Marketing and eCommerce.&nbsp;
&ldquo;I&rsquo;m honored to be the face of TUMI&rsquo;s new Asra handbag collection,&rdquo; said Mun. &ldquo;I&rsquo;ve long been a fan of TUMI, and I&rsquo;m thrilled that they&rsquo;re exploring fresh silhouettes. Beauty and versatility are a big part of my life, and with TUMI these bags are a perfect fit for every journey.&rdquo;&nbsp;
The newest Asra collection is now available at <a href="https://tumi.ph/" target="_blank" rel="noopener">TUMI.com</a> and TUMI stores worldwide.&nbsp;

Mun Ka Young is the New Face of Tumi

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