LOJEL’s newest collection brings together versatile bags designed to move with you through work, play, and everything in between.

Beyond airports and long-haul trips to far destinations, movement is easily an everyday thing, whether you're going from work to dinner, finishing the day's errands, or simply just lounging about. Whatever the occasion, the rhythm of movement and its many opportunities are what LOJEL explores with the expanded&nbsp;Niru Collection and its latest campaign, "From Here to Everywhere."

With six new styles joining its signature Niru Collection, lifestyle brand LOJEL brings together fashion and function in a lineup designed for the modern individual on the go. The expanded collection is thoughtfully made for everyday movement, where durable recycled nylon meets LWG-certified full-grain leather for a considered balance of practicality and beautiful design.
Now featuring 12 thoughtfully crafted pieces, the collection offers travel bags, backpacks, totes, slings, and crossbody bags coming in versatile silhouettes and organized interiors to make for an easy transition between different settings.

Among the collection are the 24H Overnighter and 48H Weekender bags designed for quick escapes and longer weekends, along with the Daypack, Daypack Mini, and 35L Journey Pack which are meant for workdays and travels.&nbsp;
The City Tote, City Tote Plus, and two 3 Way Tote sizes, on the other hand, are designed for everyday carry, offering plenty of room for the essentials and everything else that might come along throughout a busy day. And completing the whole collection are the City Sling Mini, City Sling, and City Shoulder, bringing a more compact approach to life on the go.

The collection is also brought to life through “From Here to Everywhere,” a regional campaign celebrating the many ways people move through their passions, professions, and creative pursuits.
In the Philippines, LOJEL spotlights a collective of homegrown artists, entrepreneurs, designers, musicians, and storytellers whose lives rarely follow a single path. The campaign features award-winning singer-songwriter Nica Del Rosario, entrepreneur and OnlyPans Taqueria restaurateur Audrey Cruz, illustrator and Ang Manileña founder Ross Du, sustainable fashion designer and RIOTaso owner Rio Cuervo, Tadhana founder and perfumer Shale Albao, stylist and Gotsauce Studios creative director Jana Silao, model and dancer Agatha Gutierrez, landscape architect Vincent Lim, photographer and documentary filmmaker Renzo Maano, Jagger Studios creative director Arj Madarang, and terrarium artisan of Moss Escape Brian Dimarucot.

Agatha Gutierrez

Jana Silao

Brian Dimarucot

Shane Albao

Rio Cuervo

Renzo Maano

Arj Madarang

Nica Del Rosario

Ross Du

Audrey Cruz

Vincent Lim

Photographed with the collection in the spaces where they best shine, each Filipino creative brings their own interpretation of what “everywhere” means. Their stories reflect a generation whose journeys are measured not only by distance, but by the ideas they pursue and the purpose that keeps them moving.
With the Niru collection, LOJEL spotlights movement as a lifestyle that's deeply purposeful and personal. Because sometimes, everywhere begins with simply knowing where you are going next.
Discover LOJEL's Niru Collection at LOJEL SM Mall of Asia, The Travel Club, and Rustan's.

LOJEL’s Niru Collection Is Made for Life in Motion

Recommended posts for you

Fashion