From sun-drenched frames to sculpted silhouettes, Jack McCollough and Lazaro Hernandez set a striking and sensual tone in their Spring Summer debut at LOEWE.

There is this particular sensuality that only sunlight can create when it hits the skin &mdash; and as we slowly ease into the golden season, when days stretch long and heat lingers, that light becomes more than an atmosphere; it transitions into an accessory in its own right. With its radiance, shadows emerge, deepening the dialogue between the body and garment &mdash; defining the lines, emphasizing the contours, and accentuating the drapes in a way that reveals a quiet, tactile sensuality.&nbsp;
Leaning into this duality of illumination and mysticism, creative directors Jack McCollough and Lazaro Hernandez unveiled their first campaign for LOEWE. Conceived for the Spring Summer season, the imagery captures the tension between daylight exposure and nocturnal enigma, where slick surfaces glow under the sun, leather glistens like damp skin, and silhouettes sharpen into striking statements. Within this stark contrast, the skin appears with more clarity, colors intensify, and every motion is refined into something precise and deliberate.&nbsp;

Photographed by Talia Chetrit, the campaign features a cast of up-and-coming cinema and theater actors, including Beau Gadsdon, Chen Duling, Isla Johnston, Talia Ryder, and True Whitaker, in a series of intimate, waterside tableaux characterized by tiled backdrops and dampened skin. Dressed in the collection&rsquo;s saturated colors, sleek leather, and distressed textures, the images show a balance of structure and sensuality through the cast&rsquo;s studied movements and gestures &mdash; allowing the sculpted outlines and supple surfaces to be the focus.

Beau Gadsdon

Chen Duling

Isla Johnston

Talia Ryder

True Whitaker

Set against mosaic grids and pared-back interiors, each frame also highlights the House&rsquo;s new Amazona 180 bag &mdash; a new iteration of the heritage bag that celebrates the brand&rsquo;s 180th anniversary. Its slouchy, supple form lends an effortless nonchalance to the compositions. Alongside it, the clear Emily Aqua Bootie in PVC, layered over a red sock submerged in a pool, heightens the collection&rsquo;s sensorial tension.&nbsp;

In this first offering, McCollough &amp; Hernandez define a season that feels both exposed and enigmatic, where light becomes an agent of seduction and garments move like second skin. This Spring/Summer campaign marks a new rhythm to LOEWE &mdash; a prologue in what promises to be an evolving dialogue of sensibility and expression to the Spanish house.&nbsp;

A Sultry Summer: Loewe Debuts McCollough and Hernandez Spring/Summer 2026 Campaign

A Sultry Summer: Loewe Debuts McCollough and Hernandez Spring/Summer 2026 Campaign

Recommended posts for you

Fashion

10 Must-Visit Fashion Stores Around the World

Fashion

A Sultry Summer: Loewe Debuts McCollough and Hernandez Spring/Summer 2026 Campaign

Beauty

L:a Bruket’s First Fragrance Collection Bottles the Smell of Rain and Its Stories

Fashion

A Return to the Everyday: AMI Paris Brings Spring/Summer 2026 to Manila

Hommes

Omega Introduces Its Latest Horological Feat, the Constellation Observatory Collection

Fashion

Language of Style: Rocio Zobel

Fashion

Levi’s® Took Over Bangkok With the “Behind Every Original” Pop-Up

Hommes

The Beret Is the Curveball Men’s Style Needs Right Now