Tapping into the building excitement of the tournament, Levi&rsquo;s draws from its sporting legacy to design World Cup collaborations that turn national pride into everyday style.&nbsp;

When sports come to mind, fashion is often an overlooked part of the experience &mdash; a lens not always seen first, despite its undeniable intersection. It appears in the way that a jersey has become a symbol of support for one&rsquo;s favorite team, a cap or a scarf styled to match the game-day energy, and even the subtle details worn for luck, such as rings or bracelets that complete the ritual of watching the competition.&nbsp;
This sense of connection mirrors Levi&rsquo;s identity, with the brand often associated with denim and classic wardrobe essentials. While it&rsquo;s most known for its American style and identity, it has a longstanding relationship with sports culture. From outfitting its first employee baseball team in 1886 to designing the Mexican National Team&rsquo;s kit for the 1978 FIFA World Cup and dressing U.S. athletes at the 1980 and 1984 Olympic Games, Levi&rsquo;s has consistently moved within a space where stylistic expression and athletic heritage naturally meet.&nbsp;

Elesco (Levi Strauss & Co. Base Ball Club in 1886)

Mexican National Team for 1978 FIFA World Cup

1984 U.S. Olympic Team Uniform

Now, as anticipation builds for the 2026 FIFA World Cup, Levi&rsquo;s is once again stepping into the world of football. Drawing from its sporting history, the American heritage brand is tapping into the global excitement surrounding the tournament, creating collections that celebrate the culture, community, and craze that define the game. By collaborating with national football federations and reimagining archival-inspired designs, Levi&rsquo;s presents fans a lineup of pieces to express their support both in the stands and on the streets.

<h4 style="text-align: center;">Worn by the World </h4>

Football fandom has recently evolved into a cultural force that influences music, travel, and increasingly, personal style. With the rise of trends like &lsquo;blokecore&rsquo; &mdash; a style inspired by vintage football jerseys and terrace-inspired dressing &mdash; that shift has become more evident in the way sport blends into everyday style. Recognizing this, Levi&rsquo;s is expanding its presence through a new partnership with the national federations of Mexico, France, England, and the United States, as the 2026 FIFA World Cup begins this week.

Mexico

France

England

The United States

Developed directly with the federations themselves, the collaboration introduced a series of collections that layer national pride with the brand&rsquo;s signature aesthetics. Launched sequentially over the past few weeks, the capsule leaned into pieces that extend effortlessly from stadium settings into everyday wear, reworking familiar fan merchandise into a more considered form. It includes Levi&rsquo;s classic jeans and trucker jackets, alongside baggy shorts and bandanas, carrying details from each nation&rsquo;s visual codes and history.&nbsp;

Created for supporters across the field and beyond, the campaign imagery also captures the rituals that shape fan culture &mdash; from pre-game gatherings before the kickoff to celebrating victories long after the last whistle. The visuals showcase football as a lived experience beyond the game itself. With this project, Levi&rsquo;s underscores its role as a brand that actively participates in conversations and narratives surrounding the world&rsquo;s most popular sports.&nbsp;

&ldquo;Levi&rsquo;s has been part of the fabric of sport for over a century, from global stages to local communities,&rdquo; shared Kenny Mitchell, chief marketing officer at Levi Strauss &amp; Co. &ldquo;This partnership is about showing up in one of the world&rsquo;s biggest cultural moments and continuing to lead how sport and style come together through products and experiences that resonate with fans everywhere.&rdquo;

<h4 style="text-align: center;">Beyond the Jersey</h4>

Complementing the federation collaborations, Levi&rsquo;s further embraces the festive spirit of the 2026 FIFA World Cup through the release of its new Ringer T-Shirt collection. Inspired by retro athletic apparel, the lineup pays homage to the classic ringer tee from the 1970s, characterized by contrasting rims along the collar and sleeves and an easy silhouette that echoes the brand&rsquo;s casual aesthetic.&nbsp;

Featuring 13 country-inspired colorways, the collection draws from the participating football nations in this edition of the FIFA World Cup, such as Argentina, Germany, Spain, and Brazil. Accompanying its global release, select regions are also set to receive curated assortments tailored to local audiences, together with accessories like the International Tote that celebrates the essence of football.&nbsp;

More than a souvenir, the collection also showcases the growing demand for sports merchandise that extends into a broader cultural expression &mdash; allowing fans to interact with the tournament through a more understated and versatile approach to style. Straying from the technical fabrics and performance-driven aesthetics often associated with modern fan kits, Levi&rsquo;s created a wardrobe that reinforces its legacy as a cultural brand, highlighting the increasing connection of football heritage and contemporary style.
The federation collections and Ringer T-Shirt collection are now available at levi.com and select Levi&rsquo;s&nbsp;retail locations.

From Stadium to Streets: Levi’s Introduced New Collections for the 2026 FIFA World Cup

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