&lsquo;We can all buy less when they&rsquo;re made to last.&rsquo;

One of the biggest challenges the fashion industry is facing: reducing its carbon footprint. Sustainability means many things, but one of its unquestionable goals is ensuring the protection of our planet. This mindset is at the core of the Levi&rsquo;s&reg; &ldquo;Buy Better, Wear Longer&rdquo; campaign.&nbsp; Starting in 2021, it is back for its second year to raise awareness about overconsumption in the apparel industry. And this year, it&rsquo;s focused on a brand commitment that sits at the foundation of buying better clothing: durability.&nbsp;

The 501&reg; jean has been an icon for decades. And as the brand that introduced the world to jeans, it should come as no surprise that the company continues to innovate by advancing sustainable fashion. The Levi&rsquo;s&reg; &ldquo;Buy Better, Wear Longer&rdquo; campaign is a plea for consumers to be more intentional about their purchasing decisions and to look for ways to rewear, repurpose and hold on to their clothes as long as possible before passing them down to future generations. Watch the video to see how Levi&rsquo;s&reg; can help us all &ldquo;Buy Better, Wear Longer.&rdquo; Spoiler alert: it tells the story of a pair of jeans in 60 seconds.

When they’re made to last, we can all waste less. I Buy Better. Wear Longer. I Levi’s

Levi&rsquo;s&reg; Philippines made sure to be in step with global Buy Better, Wear Longer efforts by making rewearing and repurposing their Levi&rsquo;s&reg; denim easy and accessible. Levi&rsquo;s&reg; Tailor shops have been set up in chosen Levi&rsquo;s&reg; stores all over the metro, where customers can avail of the following services: alterations, embroidery, and customizations such as paneling, stenciling, sewing of patches, studs, and collectible pins. Levi&rsquo;s&reg; Tailor Shops are available in the following malls: SM Mall of Asia, Robinsons Place Manila, Ayala Manila Bay, The SM Store SM Makati, SM Cebu, and Robinsons Place Iloilo.

Levi’s Launches ‘Buy Better, Wear Longer’ Sustainability Campaign

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