Discover the latest collection, where individuality and self-expression take the spotlight.

In a world where individuality and self-expression reign supreme, HUGO, the younger of the HUGO BOSS brands, continues to be a beacon of style for those who dare to be different. With its Fall/Winter 2023 collection, HUGO takes a bold leap into the realm of rebellious spirit and youthful energy, amplifying its ethos of #HUGOYourWay.

The inspiration behind this collection is as dynamic as the global music scene that fuels it. HUGO blends sound and style, igniting a movement of self-expression that transcends boundaries. What's more, this anthem of a new generation is championed by none other than Bella Poarch, HUGO's latest ambassador and a grunge-pop sensation in her own right.

Bella Poarch, a bonafide Gen Z sensation celebrated for her fem-punk fashion and effortlessly chic demeanour, takes centre stage as the face of HUGO in this season's campaign. She effortlessly showcases the freshest fashion choices, replete with a dynamic range of youthful textures, fabrics, and styles, each intricately woven with HUGO's unmistakable design principles and signature colour palette. This collection resonates with the vibrant energy of music, echoing the fundamental HUGO ethos of expressing one's identity through personal style.

As you delve into this collection, you'll uncover distinctive pieces that encapsulate the essence of individuality. Vibrant tie-dye patterns in bold red and black embellish denim and jersey items, while opulent metallic accents adorn handbags, and vintage-inspired graphics embellish shirts and oversized hoodies. This collection provides you with the empowerment to boldly and unapologetically embrace your one-of-a-kind style with confidence.

HUGO's iconic colours of black, white, and red are joined by unexpected hues of indigo blue, lavender, and caramel brown, adding depth and dimension to the palette. These unexpected colours enhance the collection's ability to let you express your identity in a way that is unmistakably your own.
Below, preview some of the pieces from the collection.&nbsp;

The exclusive HUGO x Bella Poarch collaborative collection is found only at the HUGO Pop-Up in Greenbelt 5, while HUGO is exclusively offered by Stores Specialists, Inc. at the Power Plant Mall.

HUGO's Rebellious Spirit and the Sound of Style – Fall/Winter 2023

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