The South Korean actress is officially the French jewellery label's new face.

Known for her impeccable beauty and diverse performances in countless K-dramas and films, South Korean actress Han So-hee has been announced to be <a href="https://www.lofficielsingapore.com/jewellery/boucheron-carte-blanche-ailleurs-high-jewellery" target="_blank" rel="noopener">Boucheron</a>'s first Korean global ambassador and will be representing the French high jewellery maison on an international scale. The announcement was made via a series of stunning monochrome campaign images with the actress modelling the maison's <a href="https://www.boucheron.com/en/jewelry/jewelry-collection/quatre.html" target="_blank" rel="noopener">Quatre</a> and <a href="https://www.boucheron.com/en/serpent-boheme-bangle-bracelet-yellow-gold-jbt00502m.html" target="_blank" rel="noopener">Serpent Boh&egrave;me</a> collections.

The luxury jewellery house aims to expand their presence in the South Korean market, which continues to be a cultural and entertainment hub. &ldquo;I am very happy and proud to welcome Han So-hee within the Boucheron family," CEO of <a href="https://www.lofficielsingapore.com/jewellery/boucheron-jack-jewellery-cofalit-asbestos" target="_blank" rel="noopener">Boucheron</a>, H&eacute;l&egrave;ne Poulit-Duquesne, said regarding this partnership. "The strong values we share, her inspiring career path, and her unique sense of style makes her the perfect embodiment of the Maison&rsquo;s ethos. By announcing her as our new global brand ambassadress, we also reassert our presence in Korea which is more than ever a strategic market for Boucheron.&rdquo;&nbsp; Han also shares the same sentiments saying, &ldquo;I am very honoured to become an ambassador of a High Jewellery Maison with such singular identity and such unique legacy. I very much look forward to this exciting creative collaboration.&rdquo;

Han So-hee became a household name after her iconic portrayal of the diabolical Da-kyung in the 2020 mega hit series The World of The Married. She has gone from strength to strength, expanding her acting repertoire by exploring (and excelling) in multiple genres from romance shows like Nevetheless to tense, high-action dramas like Netflix's Your Name. 
She will also be starring in a brand new historical thriller drama alongside <a href="https://www.lofficielsingapore.com/culture/first-look-park-seo-joon-upcoming-film-the-marvels" target="_blank" rel="noopener">Park Seo-joon</a> this year, titled Gyeongseong Creature, set in 1945 during the Japanese rule over South Korea and. The show, set to air in late 2023, was first teased during Netflix's TUDUM event and is highly buzzed about for its A-list cast.&nbsp;

Han So-hee Becomes Boucheron's First Korean Global Ambassador

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