Gucci unveils its dreamy Lunar New Year 2023 campaign.

Gucci celebrates the Lunar New Year 2023 with a campaign that ushers in its new collection devoted to the festive season and the arrival of spring. Captured by Max Siedentopf&lsquo;s lens, models including Emma Pei and Ruiqi Jiang gracefully showcase Gucci&rsquo;s vibrant capsule collection full of playful and refined iterations of the rabbit &mdash; an animal representing intelligence, health, and longevity.&nbsp;

Echoing the joyful mood of the occasion, the collection sees a fanciful use of color, print, and embellishment across ready-to-wear, bags, shoes, accessories, jewelry, and timepieces. Diverse depictions of the rabbit appear across the lineup, woven into knitwear, on embroidered patches, or in a distinctive spray paint-style version seen on T-shirts, leather loafers, and G-Timeless watches. Womenswear sees a refined selection of printed silk blouses and skirts, along with boldly geometric pieces in contrasting hues. The men&rsquo;s selection furthers the theme of playful graphic patterns in sporty silhouettes. Shoes conjure the essence of the rabbit with ear-like bows adorning heels and fleece textures enriching loafers. Special renditions of the House&rsquo;s signature handbags, from Diana totes with hand-painted stripes to Horsebit 1955 shoulder bags featuring precious leathers, tweeds, and studs, complete the capsule.

In the campaign captured by Max Siedentopf, vibrant colors set an exuberant tone, echoing the joyful spirit of the occasion. To animate the collection, a cast of friends encounter rabbits in a fantastical field of flowers, the uplifting hues of the blooms amplifying the mood. Playful moments alternate with more sentimental ones in this dream-like meadow, with the soft light of the sunrise heralding the dawn of a new year.&nbsp;
The collection is available in select Gucci stores around the world and showcased in dedicated window displays and pop-ups inspired by the spray-paint rabbit print from the collection.

Gucci Celebrates the Lunar New Year With a Quirky Capsule Collection

Recommended posts for you

Fashion

Jimmy Choo’s Made-To-Order Service Lands in Manila

Fashion

Shaping Glamour with Saint Laurent's Sensual Cruise 2024 Collection

Fashion

Hit K-Drama 'Queen of Tears' Shatters Rating Records Following Finale

Hommes

BTS’ RM Releases Dreamy Concept Photos for Upcoming Album

Fashion

Baby Tees or XS-Size T-Shirts Are Definitely a Hot Item This Summer

Fashion

Jean Paul Gaultier Announces a New Collaboration With Shayne Oliver

Beauty

Try This Natural Solution for Flake-Free Healthy Hair

Culture

Filipino-American Artist Paul Pfeiffer Holds Retrospective Exhibition at MOCA