The K-Pop star shines with effortless coolness sporting the latest from the Italian House.

Gucci Global Brand Ambassador and member of popular girl group NewJeans, Hanni, stars in the Italian Maison's latest campaign. &nbsp;The concept was conceived by Creative Director Sabato De Sarno and shot in the bustling city of Seoul, capturing Hanni&rsquo;s graceful presence at various famous spots in the city, and showcasing her effortless fashion style through the brand&rsquo;s classic designs.

The classic symbol, which consists of two rings connected by a horizontal bar, has become a unique design element of Gucci since the 1950s. After continuous evolution, it has been embellished on handbags, shoes, belts, jewelry, silk products, and clothing. Among them, the Horsebit 1955 handbag looks back on this history closely related to equestrianism, showing exquisite handcrafts and becoming a classic across the ages. In a series of realistic advertising photos, this evergreen handbag, which has been endorsed since 2022, is injected with youthful vitality.&nbsp;

With her unique interpretation, Hanni becomes one of the first women to wear the Horsebit 1953 loafer in a Gucci campaign. Named after the year it was launched, the Gucci Horsebit 1953 loafer was the brand&rsquo;s first shoe, launching the same year as Gucci&rsquo;s first US store in New York City. An instant hit, the shoe redefined elegance by combining casual sportiness with sensuality. The shoe has continued to inspire successive generations of creative directors, including the current Sabato De Sarno, who have drawn on the brand&rsquo;s equestrian heritage to create multiple variations that reflect the spirit of the times. The campaign also features three new Horsebit 1955 bags, featuring Gucci Rosso Red, made from a variety of fabrics and available exclusively in South Korea.

NewJeans Hanni Stars in GUCCI's Latest Campaign Shot in Seoul

L'OFFICIEL PHILIPPINES  March 2024- Park Gyu Young 600PHP 

NewJeans Hanni Stars in GUCCI's Latest Campaign Shot in Seoul

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